Sr. Lifecycle Marketing Specialist (Remote)

Overview Join Us! Take the next step in your journey at Inspira Financial. You will help businesses and individuals thrive today, tomorrow, and into retirement. Become part of a company that is people centric and client obsessed in every interaction; a community of forward-thinking individuals focused on driving results to deliver our mission with an unwavering commitment to integrity. Join us as we strengthen and simplify the health and wealth journey—relentlessly pursuing better outcomes for all. We believe in finding the best talent! While some roles are based at one of our office locations, remote roles can sit in any of the following states: AL, AZ, FL, GA, IA, IL, IN, MI, MN, MO, NC, NE, PA, SC, TN, TX, UT, VA and WV. Remote status and role locations are subject to change. Relocation is not provided. Employees within a 90‑minute radius of our Oak Brook, IL headquarters are required to adhere to the company in‑office work guidelines of 4 days per month minimum from 10 am to 2 pm (1 of the 4 days must be a Monday or Friday). This requirement does not apply to support specialist positions. We encourage applicants who do not meet every single requirement—it's not the perfect candidate list. We value diversity and wish to build an authentic workplace. Join us for a collaborative, fun environment that champions career development. Job Summary & Responsibilities The Sr. Lifecycle Marketing Specialist will join a small but high performing team. Responsibilities include end‑to‑end execution of multi‑channel marketing and transactional campaigns, collaboration with internal and external teams, creating and maintaining dynamic campaigns using HTML, CSS, and Handlebars, continuously optimizing messaging, scaling automation, improving personalization and engagement across the customer journey. Help lead First Dollar in digital eco‑system automation and be responsible for providing best practices Build, launch, and optimize automated, multi‑channel marketing and transactional campaigns (email, push, in‑app, and direct mail) that drive product utilization and engagement. Implement and manage audience segments to optimize targeting, engagement, and conversion events Design and execute test plans to optimize campaigns and communicate insights to cross‑functional teams Manage end‑to‑end campaign execution in Iterable and LOB, including audience segmentation, creative setup, QA, deployment, and analysis Create and maintain dynamic templates and personalized logic using HTML, CSS, and Handlebars based on client’s communication preferences Monitor and maintain email deliverability, sender reputation, and domain health across all sending platforms Work cross‑functionally with product, engineering, and compliance to build, launch and iterate on new features Represent Marketing in stakeholder meetings to align on communication needs and lifecycle strategy Manage multiple concurrent projects and support broader marketing initiatives as needed Typical schedule: Monday to Friday 9 a.m. CT to 5 p.m. CT. Preferred Qualifications 5–7 years of lifecycle marketing experience (within a regulated industry a plus) Strong hands‑on expertise with Iterable (or a comparable multi‑channel engagement platform) Deep understanding of email, push, SMS, direct mail and in‑app best practices—deliverability, content design, and channel mix Comfortable with HTML, CSS, and Liquid/handlebars Strategic thinker who is also hands‑on, comfortable setting direction, strategy and executing campaigns Strong project management skills, juggling multiple projects and competing priorities Experience in health tech a plus Skills & Abilities Strategic thinker who is also hands‑on, comfortable setting direction, strategy and executing campaigns Strong project management skills, juggling multiple projects and competing priorities Self‑starter mentality: you own your roadmap, identify opportunities, and drive them to completion with minimal oversight Self‑motivated and able to work independently Other Requirements Business travel (up to 5 % annually) Video meetings, as needed Ability to work overtime as needed to successfully manage the department Prolonged periods of sitting at a desk, talking during meetings, and working on a computer Pay Range $91,000 – $111,000 per year Compensation & Benefits The compensation for this position will vary depending on factors such as location, skills and experience. The compensation package may also include incentive and bonus opportunities. Inspira provides industry‑leading benefits including healthcare, 401(k) savings plan, company holidays, paid time off, parental leave, and an employee assistance program. #J-18808-Ljbffr