
Marketing Coordinator
Carlson Wagonlit Travel (Hauptsitz Deutschland) / CWT Beheermaatschappij B.V. Deutschland, Arlington, TX, United States
Overview Job Description - Marketing Coordinator (180002NL)
Carlson Wagonlit Travel SatoTravel ( CWTSatoTravel ) is seeking an experienced and talented Marketing Coordinator for our Arlington, Virginia location. As a Marketing Coordinator, your mission will be to “Deliver the Perfect Trip” in order to sustain optimum results for our clients and for CWTSatoTravel.
Primary Objective
The Marketing Coordinator will provide marketing and communications support for all CWTSatoTravel brands, products, services and systems. He or she will work directly with the Director, Marketing and Communications to assist in developing marketing communications strategies and deliver supporting initiatives through print, digital, social media and events while maintaining brand standards. This position will support CWTSatoTravel’s global brand identity as well as:
SatoVacations
E2 Solutions®
Group Travel Services
Major Areas of Accountability
Responsibilities with internal and external contacts Internal: Manager, Marketing and Communications; Employee Communications team; Global Communications team; Web team; E2 Solutions® team; Program Management team; HR
External: NDTA members; Military & Government travelers
Communications creation Copywriting and design of marketing collateral
Maintaining and tracking subscription lists
Creating surveys and tracking/analyzing responses
Composing articles for quarterly newsletters
Contributing content and ideas for email campaigns
Conducting industry event research, planning, set-up and coverage
Drafting and distributing internal company communications with the approval of the Director, Marketing and Communications
Updating and maintaining documents on the employee intranet
Assisting in the planning, research and execution of Washington, DC area employee events
Website maintenance Active participant in website maintenance; experience with HTML and web development
Serving as the IT liaison with IT Share Services Group coordinating developmental changes and communicating with affected teams
Submitting work requests to the web team for routine maintenance
Troubleshooting
Social media strategies Contribute to CWTSatoTravel and FedRooms social media strategies including Facebook and LinkedIn
Content creation and message responses (including after-hours)
Creating social media communication plans and reporting analytics
Advertising support Participate in quarterly advertising calls
Manage advertisements for newsletters and some website uploading
Marketing analytics Monitor marketing analytics (including website statistics) and develop reporting mechanisms
Use Google Analytics to create reports and develop strategies for websites
Create monthly reports for newsletters and social media sites
Qualifications
Knowledge and Skills Required
Bachelor’s degree in marketing, communications or related field
1-3 years experience in communications or related position
Strong traditional and new (social) media experience
Excellent written, verbal and presentation skills
Experience in project management
Knowledge of Adobe Photoshop, InDesign and Microsoft Office applications
Experience with Adobe Experience Manager (AEM) preferred
Personal Requirements
Must have superior organizational skills as well as team building skills
Ability to adapt to changing priorities in a fast-paced dynamic environment
Ability to represent the company in a professional, consistent manner
Supervision of Others
Position will not include supervision of others.
Job Details Primary Location : Arlington
Employment type : Standard
Job Family : Marketing
Scope: Global
Travel : Yes, 5% of the Time
Shift : Day Job
Organization : Customer_Military & Government
Experience Level: 1 to 3 years
Job Posting As an Equal Opportunity Employer/Affirmative Action employer, the organization will not discriminate in its employment practices due to an applicant’s race, color, religion, sex, national origin, veteran status, disability status, sexual orientation, gender identity or any other federal, state or local protected class.
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