Senior Marketing + Brand Strategist

TITLE: SENIOR MARKETING + BRAND STRATEGIST LOCATION: Hybrid (Indianapolis/Carmel-based) PURPOSE: To lead integrated marketing and brand strategy initiatives that elevate client visibility, strengthen brand identity, and deliver measurable growth outcomes for PMG and its clients. MANAGERS: CEO, VP of Operations, Director of Client Success, Director of Marketing Services, Director of Strategic Communications SCOPE: Brand Strategy + Positioning, Integrated Marketing Campaign Development + Execution, Digital + Content Marketing Strategy, Audience + Market Insights, Data + AI-Driven Marketing Optimization, Cross-Functional Collaboration, Measurable Growth Outcomes for PMG Clients ACCOUNTABILITIES: Brand Strategy Development, Marketing Campaign Leadership, Content + Digital Strategy, Client Relationship Leadership, Data-Driven Optimization, Internal Brand Stewardship, Cross-Functional Team Collaboration KEY PERFORMANCE INDICATORS: Client Satisfaction + Retention, Campaign Performance + Lead Generation Metrics, Audience Growth + Engagement Metrics, Strategic Alignment with Client Goals, Timeliness of Deliverables, Team Collaboration + Utilization Rate ABOUT PENCE MEDIA GROUP Pence Media Group (PMG) is a full-service public relations, branding, digital + paid media and marketing consultancy founded by Nicole Pence Becker in 2017. PMG has grown to become a dynamic, award-winning team, collaborating to help clients affirm their brand identity, craft key messages, and deliver them to targeted audiences, with an operating mantra of, “Consider It Done.” PMG is a certified Women’s Business Enterprise (WBE) in the state of Indiana and was honored with several awards in 2025, including a MUSE Creative Gold Award for Best Small Agency of the Year and being named one of PR Daily’s Top Agencies for 2025. PMG’s client roster includes start-ups, small to medium businesses and Fortune 500 companies POSITION OVERVIEW PMG is seeking a strategic, creative, and analytically minded Senior Marketing + Brand Strategist to join our growing team. This role leads the development and execution of integrated marketing strategies designed to strengthen brand positioning, expand audience reach, and drive measurable growth for PMG clients. The Senior Marketing + Brand Strategist translates business objectives into high-impact marketing initiatives across digital, content, brand, and campaign platforms. The role works closely with clients, PMG leadership, and cross-functional teams to develop marketing strategies that align brand messaging, audience targeting, and campaign execution into cohesive programs that deliver real results. In addition to campaign leadership, the Senior Marketing + Brand Strategist contributes to broader brand strategy initiatives including messaging frameworks, brand positioning, campaign architecture, and marketing roadmaps. The ideal candidate brings deep experience in marketing strategy, brand development, and integrated campaign planning, paired with strong analytical instincts and a client advisory mindset. This role is ideal for a marketing strategist who enjoys balancing big-picture brand thinking with practical campaign execution and who thrives in a fast-paced agency environment. The Senior Marketing + Brand Strategist embodies PMG’s “Consider It Done” mentality by bringing strategic clarity, proactive thinking, and accountability to every client engagement. QUALIFICATIONS Bachelor’s degree in marketing, communications, business, public relations, or related field 10+ years of experience in marketing strategy, brand strategy, digital marketing, or integrated campaign leadership Demonstrated experience developing and executing multi-channel marketing campaigns Strong understanding of brand positioning, messaging development, and audience targeting Experience building marketing strategies that integrate digital, content, paid media, and PR visibility Proficiency with digital marketing platforms including social media, email marketing, content management systems, and analytics tools Strong understanding of marketing analytics and performance measurement Experience working with marketing automation and CRM tools such as HubSpot, Salesforce, or similar platforms Exceptional written and verbal communication skills Strong client-facing experience with the ability to present strategy and recommendations with executive presence Experience managing multiple clients, campaigns, and deliverables simultaneously Strong project management skills with attention to timelines, scope, and outcomes Familiarity with tools like Google Workspace, project management systems (e.g., Monday.com), and marketing analytics platforms AI tool integration and confidence leveraging AI to improve campaign performance, content ideation, and marketing efficiency Self-motivated, adaptable, and solutions-oriented Ability to travel to client sites, events, or strategy sessions across Indiana as needed Agency, consulting, or strategic communications experience is strongly preferred ROLES + RESPONSIBILITIES BRAND STRATEGY + POSITIONING Lead the development of brand strategies that define and strengthen client market positioning Develop brand messaging frameworks that clarify voice, narrative, and differentiation Guide clients through brand discovery, positioning exercises, and strategic messaging development Ensure brand consistency across campaigns, content, and marketing channels Collaborate with PMG leadership to align brand strategy with communications and public relations initiatives Identify opportunities to strengthen brand visibility through integrated storytelling and strategic marketing initiatives Provide proactive strategic counsel on brand, marketing, and audience engagement trends MARKETING STRATEGY + CAMPAIGN DEVELOPMENT Develop and oversee integrated marketing strategies aligned with client growth and visibility goals Plan and execute multi-channel campaigns across digital, content, social, and paid media platforms Create marketing roadmaps that guide quarterly and annual campaign priorities Collaborate with PMG’s PR, digital, and video teams to integrate marketing campaigns with broader communications strategies Identify opportunities for campaign amplification through storytelling, media visibility, and thought leadership Ensure campaigns are strategically aligned with client business objectives and measurable outcomes Guide the development of content marketing strategies across digital and social platforms Support creation of editorial calendars, campaign messaging, and thought leadership initiatives Collaborate with PMG’s video storytelling team to integrate visual storytelling into marketing campaigns Ensure content strategies align with brand voice, audience targeting, and campaign goals Optimize marketing content for digital distribution across LinkedIn, Instagram, email newsletters, blogs, and websites CLIENT ENGAGEMENT + ACCOUNT LEADERSHIP Serve as a strategic advisor for assigned client accounts, providing high-level marketing and brand counsel Present marketing strategies, campaign concepts, and brand recommendations to clients Anticipate client needs and proactively identify opportunities to strengthen marketing impact Participate in virtual and in-person meetings with executive presence and strategic insight Collaborate with PMG’s leadership and vertical directors to ensure alignment with client goals Support integrated campaign execution across marketing, PR, digital, and storytelling teams TOOLS + PLATFORMS Proficiency with marketing and communications tools including: Digital marketing platforms such as LinkedIn, Instagram, Facebook, and emerging social media channels Email marketing and automation platforms such as HubSpot, Mailchimp, or similar tools Marketing analytics tools including Google Analytics and platform performance dashboards Google Workspace Project management tools such as Monday.com Familiarity with SEO tools, marketing dashboards, and audience analytics platforms Experience integrating marketing strategies across digital, PR, content, and storytelling platforms Familiarity with AI-powered tools such as ChatGPT, Jasper, or similar technologies for content development, campaign ideation, and workflow efficiency PROFESSIONAL DEVELOPMENT Stay ahead of emerging trends in brand strategy, digital marketing, audience engagement, and AI-driven marketing optimization Continuously explore new marketing channels, technologies, and campaign strategies that elevate client visibility and growth WHAT WE OFFER At PMG, we don’t just offer jobs: we invest in our people. Our Total Rewards Compensation model is designed to recognize impact, reward excellence, and support the whole person. Here’s what full-time team members can expect: Industry-leading Base Salary aligned with role, experience, and performance Performance utilization pay-outs based on client impact, billable hours, and contributions Competitive PTO + Annual Company Holidays (including Christmas Eve, New Year’s Eve, and a summer holiday break) Flex Days to support community involvement, remote work, or mental reset Monthly Cell Phone + Gas/Commute Stipend Flexible Hybrid Work Model with weekly in-person collaboration in Carmel or Indianapolis, and autonomy to manage your work/life blend Professional Growth Opportunities through stretch assignments, conference access, and continuous upskilling support Creative Autonomy + Strategic Ownership in a high-performance, values-driven environment A culture built on accountability, ambition, and action—where “Consider it done” isn’t a slogan, it’s how we operate Employee philanthropy program HOW TO APPLY Serious applicants should apply on LinkedIn AND send the following to Nicole Pence Becker at nicole@pencemediagroup.com for consideration: #J-18808-Ljbffr