Demand Generation Specialist

Employer Industry: Records and Information Management Why consider this job opportunity: Salary up to $85,500 Flexible vacation time Comprehensive health, wellness, and retirement plans Opportunities for continuous learning and professional growth Supportive and collaborative work environment Chance to make a positive impact through innovative marketing strategies What to Expect (Job Responsibilities): Assist in the launch and management of multi-channel demand generation programs, including custom events, email marketing, social media, and digital advertising Research high-priority accounts to identify target contacts and compile profile information for strategic outreach Create email templates, call scripts, and collateral for the sales team to follow up on marketing-generated interest Develop lead-nurturing email sequences and assist in creating landing pages or digital assets Monitor campaign performance and provide reports to optimize lead quality and marketing efficiency What is Required (Qualifications): Bachelor’s degree in Marketing, Communications, or a related business field 0–2 years of marketing experience (internships in B2B demand generation or sales development preferred) Familiarity with CRM systems (Salesforce preferred) and Marketing Automation Platforms (HubSpot, Marketo, or similar) Strong writing skills for creating persuasive emails and marketing copy Proficiency in Excel or Google Sheets for data analysis and identifying trends in buyer behavior How to Stand Out (Preferred Qualifications): Experience in B2B demand generation or sales development Knowledge of lead nurturing strategies and best practices Familiarity with digital marketing trends and tools Experience working in cross-functional teams Strong analytical skills with a focus on data-driven decision-making We prioritize candidate privacy and champion equal-opportunity employment. Central to our mission is our partnership with companies that share this commitment. We aim to foster a fair, transparent, and secure hiring environment for all. If you encounter any employer not adhering to these principles, please bring it to our attention immediately. We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. #J-18808-Ljbffr