Marketing Operations Consultant

Optimize IS, Marketing Operations Consultants partner with enterprise marketing organizations to transform how campaigns are planned, executed, governed, and measured at scale.

This role is for someone who has lived inside Marketing Operations, understands the realities of intake chaos, stakeholder pressure, global execution, and reporting debt, and can guide senior marketing leaders through meaningful operational transformation.

You will act as a trusted advisor to marketing leadership, helping organizations move from fragmented processes and tools to a clear, scalable operating model supported by Airtable as a system of record.

About the Role
Who You’ll Work With:

Chief Marketing Officers

VPs and Heads of Marketing Operations

VPs of Campaigns and Demand

Global and regional marketing leaders

Creative, Product, Analytics, and Agency partners

Responsibilities

Lead Marketing Operations Transformation

Lead discovery and working sessions to understand current-state marketing operations, pain points, and constraints

Design future-state marketing operating models that balance strategy, execution, and measurement

Reimagine the end-to-end campaign lifecycle, from intake and planning through activation, reporting, and retrospectives

Define campaign taxonomies, governance models, workflows, and success metrics that scale across regions and teams

Translate business and brand objectives into clear campaign plans, timelines, budgets, and measurable outcomes

Bring the Operator’s Perspective

Act as a former Marketing Operations leader embedded with the client team

Speak fluently about campaign intake, prioritization, resourcing constraints, creative dependencies, and cross-functional friction

Anticipate where processes break at scale and proactively guide clients toward practical solutions

Help teams move from reactive execution to intentional, prioritized marketing operations

Intake, Prioritization, and Capacity Planning

Design and implement campaign intake and approval models

Help marketing leaders prioritize work against capacity and strategic goals

Create visibility into workload, bottlenecks, dependencies, and tradeoffs

Support teams in balancing global consistency with regional flexibility

Measurement and Executive Enablement

Define what “success” means at each stage of the campaign lifecycle

Align KPIs across planning, execution, and performance reporting

Help teams move from activity-based reporting to outcome-driven insights

Enable executives to make faster, more confident decisions through clear operating models and trusted data

Provide concise, executive-ready updates on campaign health, risks, and performance

Design and Deliver Scalable Solutions

Partner with Optimize IS developers to configure Airtable as the system of record for marketing operations

Design workflows that support:

Asset production and approvals

Performance tracking and reporting

Create campaign hubs, dashboards, and documentation that provide visibility from strategy through execution

Recommend marketing operations best practices tailored to each client’s scale, brand, and operating model

Change Management and Adoption

Lead stakeholder alignment sessions to drive buy-in before and during implementation

Guide clients through new operating models, not just new tools

Design rollout, enablement, and adoption plans alongside system delivery

Coach marketing leaders and teams on new ways of working

Qualifications

5+ years in Marketing Operations, Campaign Operations, or related leadership roles

Direct experience operating inside a marketing organization (not just consulting)

Experience leading marketing process, operating model, or organizational change initiatives

Proven ability to facilitate executive-level discussions and align diverse stakeholders

Strong understanding of global, omni-channel marketing operations

Experience with Airtable or similar workflow platforms

Required Skills

Former Marketing Operations Manager, Senior Manager, or Director

Experience working with complex stakeholder environments and agencies

Comfortable bridging strategy, operations, and execution

Confident speaking with both executives and hands-on marketing teams

Pay range and compensation package
Compensation details will be discussed during the interview process.

Equal Opportunity Statement
Optimize IS is committed to diversity and inclusivity in the workplace. We encourage applications from all qualified individuals.

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