
Assistant Brand Manager - NPD & Launch Strategy
Samyang America, Inc., Brea, CA, United States
A leading food brand seeks an Assistant Brand Manager to support the launch of innovative products in the U.S. market. The role involves developing go-to-market strategies, managing product lifecycles, and leveraging consumer insights for effective brand positioning. Ideal candidates will have 4-7 years in brand management, particularly in the FMCG/CPG space, and experience with major retail accounts. This position offers a competitive salary between $76,000 and $95,000, along with additional benefits including bonus potential and a 401(k) plan.
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