Retention Marketing Manager

Location: 2-3 days/ week in Chicago, open to relocation What You Will Own Retention & Subscription Performance Improve retention curves at 30 / 60 / 90 / 180+ days Reduce churn and increase customer lifetime value (LTV) Increase retention revenue contribution as a percent of total revenue Improve subscription attach rates, save/skip/upgrade rates Own subscription experience end-to-end, including: Save, pause, skip, downgrade, and win-back flows Replenishment timing and cadence strategy Subscription portal education and UX alignment Drive habit formation during the first 90 days post-purchase Implement best-practice lifecycle frameworks from high-growth wellness brands Analytics, Insights & Business Decisioning Build deep analytics around: Churn drivers and early warnings Incremental LTV impact of retention initiatives Conduct cohort analysis by offer, cadence, channel, and SKU Define and track key performance indicators: Retention curves Churn rate LTV and contribution margin by cohort Subscription attach, save, skip, and reactivation rates Lifecycle Strategy & Best Practices Architect full-funnel lifecycle flows: onboarding, education, cross-sell, retention, win-back Develop testing frameworks tied to revenue impact Ensure lifecycle messaging drives behavioral outcomes (not just opens/clicks) Apply industry best practices from top wellness/CPG subscription brands Cross-Functional & Operational Leadership Partner with Growth, Product, CX, Creative, Ops, and Analytics Manage external partners and transition capabilities in-house Influence acquisition strategy to improve long-term LTV Qualifications 5–8 years of lifecycle, retention, CRM, or subscription growth experience ideally within CPG, beauty, wellness, or lifestyle brands. Strong analytical foundation with experience in retention modeling, cohort analysis, forecasting, and experimentation Proven ability to improve churn, LTV, and subscription performance Deep hands-on experience with email & SMS as performance channels Subscription platform experience Comfortable adapting strategy based on business priorities and growth phase Strong communicator and cross-functional collaborator #J-18808-Ljbffr