
Experiential Marketing Manager
Equativ, New York, NY, United States
Overview We’re seeking an Experiential Marketing Manager to bring our brand to life through memorable events and impactful client experiences. In this role, you’ll lead the planning and execution of everything from industry conferences to client activations and sponsorships, working cross-functionally to deliver experiences that drive engagement and business results. If you’re a strategic thinker who enjoys rolling up your sleeves, building meaningful moments, and managing complex projects end-to-end, this role is for you.
Responsibilities Plan, manage, and execute global and regional events including industry conferences, client engagements, sponsorship activations, and hosted experiences
Develop experiential strategies aligned with business objectives, brand priorities, and audience needs
Lead international experiential initiatives across key regions, ensuring strong global brand consistency with local market relevance
Ensure all programs reflect cultural nuances and regional audience insights
Oversee both in-person and virtual experiences to maximize global reach and engagement
Event Strategy & Execution
Own end-to-end logistics including venue sourcing, contract negotiation, vendor management, production coordination, travel planning, catering, and on-site execution
Build and maintain strong relationships with vendors and partners, ensuring high-quality delivery and cost efficiency
Vendor & Operations Management
Partner closely with marketing, design, and sales teams to deliver cohesive, on-brand event experiences
Support Sales through high-touch client activations, executive meetings, and relationship-building programs
Lead internal and external gifting initiatives—including holiday programs, client sends, and employee moments—with creative, on-brand execution
Manage swag programs end-to-end, including sourcing, design, production, and fulfillment
Cross-Functional Collaboration
Manage budgets, timelines, and deliverables to ensure seamless execution and efficient spend
Track and analyze performance metrics, delivering insights and recommendations to optimize future programming
Stay ahead of industry trends, emerging technologies, and experiential best practices to continuously elevate experience quality
Measurement & Optimization
Requirements & Qualifications
Qualifications 4–6+ years of experience in experiential marketing, event management, or related roles
Professional fluency in English; French is a strong plus
Proven ability to lead experiential programs from strategy through execution
Strong project management and organizational skills with exceptional attention to detail
Experience managing budgets, vendors, and cross-functional partners
Creative problem-solver with a passion for delivering meaningful brand experiences
Excellent communication and relationship-building skills
Willingness to travel domestically and internationally as required for events
Other Base pay range: $65,000.00/yr - $80,000.00/yr
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