Summer Intern - Content Marketing

Overview Empower. Unite. Care. MetroPlusHealth is committed to empowering New Yorkers by uniting communities through care. We believe that Health care is a right, not a privilege. If you have compassion and a collaborative spirit, work with us. You can come to work being proud of what you do every day. About NYC Health + Hospitals MetroPlusHealth provides the highest quality healthcare services to residents of Bronx, Brooklyn, Manhattan, Queens and Staten Island through a comprehensive list of products, including, but not limited to, New York State Medicaid Managed Care, Medicare, Child Health Plus, Exchange, Partnership in Care, MetroPlus Gold, Essential Plan, etc. As a wholly-owned subsidiary of NYC Health + Hospitals, the largest public health system in the United States, MetroPlusHealth network includes over 27,000 primary care providers, specialists and participating clinics. For more than 30 years, MetroPlusHealth has been committed to building strong relationships with its members and providers. Position Overview The Content Marketing intern will support a fast‑paced, mission‑driven healthcare organization in telling clear, compelling stories across our core communication channels: website, public relations, social media, and internal communications. This role is ideal for a student who is passionate about writing, digital strategy, and helping diverse audiences understand and connect with the resources they need to live healthier lives. The intern will gain hands‑on experience collaborating with marketing, PR, brand, and creative teams—while contributing Duties & Responsibilities Website (Digital Experience) Assist with updating website copy, images, and page content Proofread and edit new pages or articles for clarity, accuracy, and accessibility Conduct quality assurance reviews to ensure information is current and compliant with brand standards Social Media (External Engagement) Draft social posts for platforms such as Facebook, Instagram, LinkedIn, TikTok, and X Help source content: photos, member stories, community events, or health‑related topics Monitor platform engagement and flag trends, questions, or opportunities Public Relations (Media & Reputation Support) Support drafting press materials such as media alerts and press releases Research reporters, media outlets, and healthcare news trends Track and organize media coverage, helping prepare weekly or monthly PR reports Internal Communications (Employee Engagement) Contribute to internal newsletters, employee spotlights, and organizational announcements Help gather stories from departments across the company Assist in preparing content for town halls, intranet updates, and leadership communications Content Coordination & Reporting Maintain the editorial/content calendar across channels Assist in tracking performance metrics (web analytics, social media engagement, email open rates) Organize project files, creative assets, and content drafts across teams Cross‑Team Collaboration Participate in planning meetings with digital, brand, and creative teams Support brainstorming sessions for campaigns, events, and storytelling initiatives Assist with special projects tied to brand campaigns or major organizational moments Work Shifts 9:00 AM- 5:00 PM Minimum Qualifications Strong writing, editing, and communication skills Interest in marketing, communications, journalism, public relations, or digital media Familiarity with major social media platforms Highly organized, detail‑oriented, and able to manage multiple tasks Ability to conduct research and summarize key findings Creativity and openness to contributing ideas Professionalism, curiosity, and a willingness to learn (Bonus) Experience with Canva, Adobe Creative Suite, CMS platforms, photography, or video Professional Competencies Integrity and Trust Customer Focus Functional/Technical skills Written/Oral Communication #LI-Hybrid #MPH50 #J-18808-Ljbffr