Marketing and Inside Sales

Overview Marketing and Inside Sales role with Manufacturing Automated Solutions (MAS) is a Hybrid position that bridges the gap between technical engineering solutions and customer acquisition. This role focuses on identifying high-value leads in industrial sectors and nurturing them until they are ready for a technical deep-dive with Sales & Engineering team. Role Summary The Marketing & Inside Sales Representative is responsible for driving top-of-funnel growth by managing digital marketing campaigns and conducting proactive outbound outreach. Key Responsibilities Campaign Management : Develop and execute targeted email marketing and LinkedIn outreach campaigns to reach decision-makers in industries like automotive, packaging, or medical device manufacturing. Content Collaboration : Work with engineering and creative teams to produce technical marketing materials, such as case studies, white papers, and demo videos that showcase custom automation capabilities. CRM Administration : Maintain the Salesforce or HubSpot database, ensuring lead scoring is accurate and all interactions are documented for the sales pipeline. Event Support : Coordinate company presence at industry trade shows and symposiums to capture new leads and build brand awareness. Outbound Outreach : Conduct cold calling and digital prospecting to identify new opportunities within target market verticals. Inbound Qualification : Serve as the primary responder for all inbound inquiries, assessing customer requirements and project feasibility. Discovery & Scheduling : Lead initial discovery conversations to uncover "pain points" and schedule site visits or technical demos for the technical sales team. Quoting Support : Assist in gathering data for initial quotes and sourcing standard components for custom-tailored automation projects. Required Skills & Qualifications Technical Aptitude : Ability to understand and communicate complex automation concepts, including robotics, PLCs, and machine vision. Strategic Communication : Proficiency in translating technical engineering specs into value-driven marketing "bullets" for non-technical stakeholders. Sales Acumen: Proven "hunter" mentality with experience in long-term, complex B2B sales cycles. Tools : Experience with CRM platforms, marketing automation tools and professional social platforms. Education : A Bachelor's degree in Marketing, Business, or a technical field like Engineering is typically preferred. #J-18808-Ljbffr