Marketing Campaign Orchestration Analyst

Marketing Campaign Orchestration Analyst Location: Vienna, VA Hybrid: Three-days per week onsite About This Opportunity Join a dynamic team scaling a Next Best Interaction (NBI) program that transforms behavioral insights into meaningful, personalized customer experiences. In this hands-on role, you'll be at the intersection of marketing strategy, customer analytics, and decisioning technology—converting complex requirements into elegant omnichannel campaigns powered by Pega Customer Decision Hub (CDH). This is a delivery-focused position where you'll own the full lifecycle: from translating insight definitions into targeting rules, building decisioning logic, executing launches, and continuously optimizing based on real-world performance. You'll work cross-functionally with designers, data scientists, analysts, and technical teams to drive launches on schedule while maintaining consistency across all customer touchpoints. What You'll Do Launch omnichannel personalized insights in Pega CDH by translating insight definitions into targeting rules, eligibility criteria, treatments, and channel delivery patterns aligned to NBI standards Convert channel-specific campaign executions into unified omnichannel decisioning patterns, helping to retire duplicate or redundant channel builds across inbound and outbound channels Define decisioning requirements including audience definition, engagement constraints, contact policies, prioritization logic, and measurement frameworks Partner across agile delivery teams (Designers, Writers, Digital, Analytics, and Enterprise Technology/Data) to deliver launches on schedule and maintain alignment Support arbitration and consistency across inbound and outbound channels by applying engagement policies, contact rules, and prioritization guardrails Run validation and impact checks using simulations and pre/post-launch monitoring to confirm eligibility, volume, and expected business outcomes Troubleshoot decisioning and integration issues—including data discrepancies, logic conflicts, and delivery failures—and drive resolution with technical partners Measure and optimize campaign performance by recommending refinements to audience targeting, suppressions, prioritization, treatment variations, and test designs Manage multiple concurrent launches while maintaining organized project artifacts and communicating risks, dependencies, and readiness status clearly to stakeholders Required Qualifications Hands-on experience designing, configuring, or supporting Pega Customer Decision Hub (CDH) decisioning, including decision strategies, engagement policies, contact policies, and treatments Demonstrated ability to translate moderately complex marketing and customer experience requirements into targeting and personalization specifications Strong analytics skills, including SQL proficiency and the ability to validate outcomes and explain results to both business and technical stakeholders Experience working in agile delivery environments (Scrum/SAFe), including user story development, acceptance criteria definition, testing/QA coordination, and release readiness assessment Strong written and verbal communication skills with proven ability to align business and technical partners and drive decisions forward Nice-to-Have Skills Pega Certified Decisioning Consultant certification or Certified Pega Data Scientist certification Familiarity with omnichannel personalization patterns, including inbound and outbound orchestration, prioritization logic, suppression strategies, and channel preference management Experience partnering with Data Science teams on predictors, segmentation, or model-driven targeting initiatives Comfort with modern analytics and productivity tools such as Databricks, Tableau, Power BI, and M365 Copilot Exposure to digital banking or financial services personalization and decisioning programs What Success Looks Like (First 6 Months) 30+ insights driven by external behavioral intent signals are successfully implemented as omnichannel CDH-decisioned experiences with clean requirements documentation, QA evidence, and post-launch monitoring in place All launches follow a consistent, repeatable workflow (requirements gathering, build, QA, launch, monitor/optimize) and meet agreed-upon readiness standards Decision logic is accurate, measurable, and continuously improved based on observed performance and stakeholder feedback Ready to Make an Impact? If you're a detail-oriented professional with Pega CDH expertise and a passion for delivering customer-centric solutions, we'd love to hear from you. This role offers the opportunity to own meaningful projects, work with cutting-edge decisioning technology, and directly influence how customers experience personalized financial guidance. CC Pace is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other protected characteristic under federal, state, or local laws. CC Pace is committed to employing only candidates who are legally authorized to work in the United States. For us to comply with the Immigration Reform and Control Act of 1986, all new employees, as a condition of employment, must complete the Employment Eligibility Verification Form I-9 and provide documentation that establishes identity and authorization to work. E-Verify will be used for employment verification as part of your onboarding process. CC Pace values integrity throughout our hiring process. As part of our standard verification procedures, candidates will be asked to provide documentation confirming employment history, education, and work authorization. #J-18808-Ljbffr