
Marketing Specialist- Belmont, NC
Compleat Rehab and Sports Therapy, Belmont, NC, United States
Staring as a single clinic in 1987 Compleat Rehab & Sports Therapy now has more than 15 clinics in North and South Carolina and continues to grow. Our patients benefit from a diverse set of programs and specialties, from Lymphedema Treatment to Pelvic Floor Therapy to Driving Rehabilitation.
The Marketing Specialist supports the execution of marketing initiatives that increase brand awareness, generate leads, and strengthen community engagement across Kare Partners brands. This role works closely with marketing leadership to implement campaigns, develop content, manage social media channels, and support digital marketing efforts.
This position is ideal for a hands-on marketing professional who enjoys creating content, coordinating campaigns, and managing multiple marketing projects at once. The Marketing Specialist plays an important role in ensuring marketing initiatives are executed consistently and effectively across digital, social, and community channels.
Key Responsibilities Marketing Campaign Execution Support the implementation of marketing plans developed by marketing leadership
Assist in coordinating campaigns across digital, social, and community channels
Track marketing performance metrics and provide reporting support
Help maintain campaign timelines and project coordination across teams
Collaborate with internal teams to support marketing initiatives
Content Creation & Brand Messaging Create and manage marketing content including digital advertisements, educational resources, and website copy updates
Maintain and manage the marketing content calendar
Ensure all content aligns with brand voice and messaging guidelines
Work with clinical and internal teams to gather subject matter insights
Social Media Management Manage day-to-day activity across social media platforms such as Facebook, Instagram, LinkedIn, and YouTube
Create, schedule, and publish engaging content
Monitor comments and messages and respond appropriately
Track engagement metrics and identify opportunities to improve performance
Stay informed on current social media trends and best practices
Event Marketing Support Assist with promotion and marketing of community events, workshops, and outreach initiatives
Create marketing materials such as flyers, landing pages, and social posts
Coordinate promotional timelines leading up to events
Support post-event marketing follow-up and content distribution
Track engagement and participation metrics
Website Content & SEO Support Assist with website content updates and optimization
Ensure website pages follow SEO best practices
Support creation of landing pages for campaigns and events
Collaborate with developers or marketing leadership on website improvements
Monitor website performance metrics such as traffic and engagement
Qualifications Bachelor’s degree in Marketing, Communications, Business, or related field
2 to 4 years of marketing or digital marketing experience
Strong writing and content creation skills
Experience managing social media platforms for a brand or organization
Familiarity with SEO fundamentals and website CMS platforms (WordPress preferred)
Strong organizational and project coordination skills
Ability to manage multiple projects and deadlines
Preferred Skills Experience in healthcare, therapy services, education, or service based industries
Familiarity with marketing tools such as SEMrush, Google Analytics, and email marketing platforms
Experience using Canva or basic graphic design tools
Exposure to paid advertising platforms such as Google Ads or Meta Ads
Strong written and verbal communication skills
Organized and detail oriented
Creative thinker with strong execution skills
Collaborative team contributor
Ability to manage multiple projects and timelines
Success Metrics Consistent production of high quality marketing content
Growth in website traffic and engagement
Increased social media activity and engagement
Successful support of marketing campaigns and community events
Contribution to overall brand awareness and lead generation efforts
Kare Partners is an Equal Opportunity Employer committed to creating an inclusive workplace.
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