Paid Media Strategist

Overview We are seeking a strategic, detail-oriented Paid Media Specialist to serve as the primary liaison between our internal Marketing/Creative team and our external Digital Marketing and Incrementality agencies. This role ensures paid media strategy, execution, performance reporting, and optimization align with business objectives, brand standards, and revenue goals. The ideal candidate understands paid media platforms, performance metrics, incrementality testing, and campaign strategy, and can translate business priorities into actionable direction for agency partners while holding them accountable to results. Experience / Ideal Candidate 3–6+ years of experience in paid media, performance marketing, or digital advertising Experience working directly with or within a digital marketing/ad buying agency Strong understanding of paid media platforms, including but not limited to: Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, Out of Home (OOH), and others Basic understanding of incrementality testing as it pertains to channel spend and efficiencies Proficiency in analytics tools such as Google Analytics, Meta, and other data visualization platforms Strong analytical and reporting skills Ability to manage multiple projects and stakeholders Excellent communication and presentation skills Experience working within apparel verticals This Hire Is Expected To Agency Management & Liaison: Serve as the main point of contact between internal Marketing/Creative team and the agencies Translate company goals, promotions, and brand priorities into clear campaign briefs Review and approve media plans, targeting strategies, budgets, and creative recommendations Ensure agency deliverables are accurate, timely, and aligned with KPIs Facilitate regular performance meetings and strategic planning sessions with internal and external teams Paid Media Strategy & Oversight: Collaborate on strategy across platforms including: Google Ads (Search, PMax, YouTube), Meta (Facebook & Instagram), LinkedIn, TikTok, TikTok Shop, Amazon, Out of Home (OOH), and others Evaluate audience targeting based off the company's three persona pillars, bidding strategies, and campaign structures Ensure tracking, attribution, and conversion goals are properly implemented Identify new channel opportunities and test initiatives Performance Monitoring & Optimization: Collaborate with Incrementality agency on testing outcomes to implement with Digital Marketing agency Analyze performance data and translate insights into actionable recommendations Monitor KPIs such as ROAS, CPA, CAC, CTR, MER, conversion rate, and revenue contribution Ensure budget pacing and allocation align with performance goals Validate reporting accuracy and ensure transparency from agency partners Cross-Functional Collaboration: Partner with Marketing/Creative, Brand Partnerships, Sales, and E-commerce teams to align messaging and offers Provide paid media insights to inform broader marketing strategy to stakeholders and internal teams Support campaign launches, seasonal promotions, and product releases Reporting & Communication: Prepare executive-level performance summaries to present to CEOs and Marketing Director Present insights, trends, and recommendations to leadership while owning the feedback and implementing leadership asks Communicate performance results in clear, business-focused language #J-18808-Ljbffr