Product Marketing Manager, Revenue

Overview The role We’re looking for a strategic revenue product marketing manager to help shape how Linktree’s paid products are understood, experienced, and valued. This role focuses on building the external positioning and narrative of Linktree’s subscriptions, add-ons, and paid features, while partnering with growth and product teams to develop internal frameworks for pricing and packaging decisions. You’ll sit alongside our growth product team and broader product org, acting as a key thought partner on how monetization decisions are communicated to users. You’ll translate insights, strategy, and performance into clear positioning, compelling messaging, and cohesive upsell experiences. If you love building product narratives, grounding creative work in insight and data, and shaping how a product-led company grows revenue, this is a unique opportunity to make a huge impact. What You’ll Do Build the external brand of Linktree’s paid products: evolve the positioning and messaging for subscription products, add-ons, and paid features across user segments and verticals, grounded in user research, behavioral data, and revenue insights. Bring clarity to what’s paid, what’s included, and why it’s worth it through storytelling across pricing pages, in-product surfaces, CRM, and marketing channels. Build an always-on marketing strategy that feels consistent, intentional, and aligned with Linktree’s brand. Shape monetization strategy with growth and product teams: build target user personas to shape pricing, packaging, and bundling; establish internal decision frameworks for add-ons and emerging products; act as a creative and strategic partner to translate pricing and monetization strategy into user-facing narratives; collaborate with product teams to frame new features within subscriptions or add-ons. Own in-product subscription and upsell storytelling: identify target segments, use cases, and upgrade moments that drive conversion; craft language and framing of upsell moments to be helpful, timely, and on-brand; work with CRM, growth marketing, and paid teams to ensure cohesive messaging across channels. Revenue launches and campaigns: lead the product marketing narrative for revenue-driving moments (e.g., major campaigns); define the audience story, value proposition, and creative direction across channels; partner with paid, social, and CRM teams to ensure campaigns are well-positioned. Partner monetization storytelling: articulate the value of Linktree’s audience and ecosystem to partners and brands; support internal sales and product teams with clear narratives for partner-led revenue opportunities; ensure partner offerings are positioned within the broader paid ecosystem. Cross-functional clarity and consistency: steward clarity across the paid product ecosystem, reduce confusion, ensure consistent messaging across migrations, localization efforts, and global launches; align internal teams on the "why" behind paid decisions even when execution spans multiple functions. What You’ll Bring 5-8 years of experience in product marketing or related roles, ideally with consumer subscription or SaaS products. Strategic storyteller and operator; able to connect high-level brand value to detailed go-to-market execution. Experience working with metrics like conversion, retention, ARPU, and LTV. Analytical mindset with the ability to use insights and performance data to inform creative decisions. Comfort operating in ambiguity and shaping narratives for evolving products. Compensation and Benefits Linktree is committed to providing a fair and competitive compensation package including cash, equity, and benefits. The base salary offered for this role is targeted at $180,000-$190,000 for roles based in San Francisco and Los Angeles. Final offers depend on multiple factors including location, experience, expertise, and role scope, and may vary from the range listed. Our benefits include: An annual wellbeing allowance to use on items such as fitness memberships, development courses, childcare, travel, charitable donations, pet insurance, home office setup, and more. Medical, dental, vision, disability, and life insurance for US-based employees (premium coverage). Employer contribution towards retirement. Generous time off for vacation, holidays, parental leave, volunteer time, and other categories. Employee stock option program to share in the company’s success. Our Story We’re on a mission to empower anyone to curate, grow, and monetize their digital universe. We created the “link in bio” category — and we’re just getting started. From creators, artists, and entrepreneurs to global brands, we’re redefining how people connect with their communities, showcase their content and promote products — all in one link. Today, a community of 70+ million uses Linktree, including Adidas, TikTok, the UN Environmental Program, The NFL, Manchester United, World Central Kitchen, Sabrina Carpenter, Olivia Rodrigo, and Selena Gomez. With 48,000 new accounts created every day, Linktree is the fastest-growing leader in our space. We partner with major platforms and brands to unify Linktree users’ digital spaces and share products they love. Where And How We Work We’re a global, diverse team with offices in London, Los Angeles, Melbourne, and San Francisco. We work flexibly—fully remote or a hybrid mix of office and home. We offer autonomy in how you structure your days and weeks, and we operate with async collaboration to keep things flowing. Our culture is family-friendly and Zoom-friendly where kids, pets, and delivery drivers are welcome. How We’ll Help You Thrive Our benefits approach considers the whole person and the unique contributions they bring to Linktree. We want the experience at Linktree to enable people to truly thrive and Go Further Together. Some supports include: An annual wellbeing allowance for eligible expenses. US-based medical, dental, vision, disability, and life insurance coverage (100% for employee, 80% for dependents). Employer contribution towards retirement. Generous paid time off, parental leave, volunteer time, and other categories. Employee stock option program. At Linktree, we believe in promoting a culture that celebrates diverse backgrounds, talents, and experiences. We are an equal opportunity workplace and strive for an inclusive environment where all team members feel they belong. If you require accommodations to participate fully, please contact talent@linktr.ee. #J-18808-Ljbffr