Social Media & Community Manager

The Landmark Project is an art-forward outdoor lifestyle brand rooted in conservation, storytelling, and community. Through thoughtfully designed apparel and accessories, we honor the places we love and support the people and organizations that protect them. We believe good design, meaningful work, and responsible business can coexist — and that brands can be a force for connection and belonging. About This Role The Social Media & Community Manager is responsible for shaping how The Landmark Project shows up across the internet. This role blends creative execution with strategic thinking, with a strong emphasis on original storytelling, vertical video, and community engagement. Rather than chasing trends or optimizing for short-term virality, this role focuses on building a consistent, brand-led social presence that fosters trust, conversation, and long-term connection. You’ll be responsible not just for managing platforms, but for helping define where our brand shows up online and how we engage with our audience as the internet continues to evolve. This is a full-time role based in our Greenville, SC office, working closely with our marketing, creative, and leadership teams. Salary $45,000 - $55,000 Key Responsibilities Content Creation & Storytelling Capture, edit, and publish original vertical video content that reflects The Landmark Project’s voice, values, and visual identity Develop brand-led storytelling that prioritizes consistency, authenticity, and narrative over trend recreation Create and manage content across core platforms including Instagram, Facebook, TikTok, and YouTube, with TikTok integrated but not trend-dependent Support in-studio and on-location photo and video shoots, including live and spontaneous content during events, travel, and activations Maintain a thoughtful, organized content calendar aligned with marketing campaigns and seasonal priorities Community Building & Engagement Foster genuine, ongoing engagement through comments, messages, and conversation across platforms Act as a steward of the brand voice in public-facing spaces, balancing warmth, clarity, and trust Elevate customer experience on social platforms by responding to inquiries and issues with care and consistency Build and nurture relationships with brand advocates, partners, and community members Encourage participation, dialogue, and user-generated content that feels earned and authentic Help define and evolve The Landmark Project’s social media strategy in response to changing platforms and audience behavior Identify and experiment with emerging and alternative platforms where our audience already spends time, such as Substack, Reddit, Pinterest, and beyond Adapt content and engagement styles to fit the culture of each platform rather than duplicating content everywhere Collaborate with the Director of Media and broader marketing team to ensure social supports larger brand and business goals Analytics & Optimization Monitor performance across platforms, translating insights into clear, actionable improvements Track both quantitative and qualitative signals of success, including engagement quality, community participation, and audience sentiment Share regular updates and learnings with the team to inform future strategy Qualifications Required Strong storytelling instincts and a clear understanding of brand voice and tone Demonstrated experience capturing and editing vertical video content Excellent written and verbal communication skills Comfort engaging publicly on behalf of a brand, both on-camera and behind the scenes Curiosity about the evolving internet and how people build community online Ability to balance creativity with organization and follow-through Willingness to work primarily in-office in Greenville, SC, with flexibility for travel and occasional nights or weekends Preferred 1–3 years of experience in social media, content, or community-focused roles Experience working with Instagram, Facebook, TikTok, and YouTube Familiarity with emerging or alternative platforms such as Substack, Reddit, or Pinterest Experience with video editing tools (e.g., CapCut), Meta Business Suite, and content planning tools Interest in the outdoor industry, conservation, or mission-driven brands What Success Looks Like A social presence that feels cohesive, intentional, and distinctly Landmark A growing, engaged community that participates, responds, and returns Content that prioritizes originality and storytelling over trend dependency Thoughtful exploration of new platforms and formats that strengthen brand connection Strong collaboration with internal teams and clear ownership of social strategy Tools You'll Use Meta Business Suite Video editing tools (e.g., CapCut) Project management tools (Asana) Content management systems (Brandfolder) Shopify Google Workspace Compensation & Benefits Pay based on experience Company‑matching 401(k) Paid time off and paid holidays Participation in company bonus pool Opportunity to grow with a values‑driven, creative team To Apply Please submit your resume, portfolio or examples of relevant work, and a brief cover letter explaining why this role resonates with you to:matt.moreau@thelandmarkproject.com Dapper Ink is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. #J-18808-Ljbffr