Social Media & Content Specialist

Overview The Social Media & Content Specialist is responsible for creating, organizing, and executing digital content across 4 business lines. This role is primarily focused on social media and content creation, while also handling essential marketing-related administrative duties. Success in this position requires a balance of creativity and structure—bringing fresh ideas to life while staying aligned with brand direction, timelines, and priorities. Job Title Social Media & Content Specialist Key Responsibilities Social Media & Content Creation Plan, create, and schedule social media content for 4 distinct properties using an established content calendar. Develop engaging content for: Weddings and special events Two on-site restaurants Spa and salon services Wellness suite programming Write captions, short-form copy, and promotional content consistent with brand voice Design marketing assets using tools such as Canva, Adobe Express or Adobe Creative Suite Coordinate with photographers and vendors to source, organize, and deploy visual content Occasionally be on-site after hours and weekends for events to capture initial content or coordinate with photography teams (up to 10 hours per week) Administrative & Organizational Support Create and update online listings and marketing platforms as needed Draft and distribute press releases and marketing communications Maintain organized content libraries, calendars, and asset folders Track deadlines, approvals, and scheduled posts to ensure timely execution Light community management duties on online platforms including social media, review sites and Google. Skills & Qualifications Strong creative instincts with the ability to translate ideas into finished, on-brand content Equally strong organizational skills and attention to detail Ability to stay focused on assigned tasks and execute within defined guidelines Comfortable working from a content calendar and meeting deadlines consistently Experience managing multiple brands or locations simultaneously Familiarity with social media platforms and scheduling tools Proficiency in design tools preferred Clear written communication and the ability to take direction Ideal Candidate Traits Creative but disciplined—able to ideate without losing sight of priorities Self-directed while remaining aligned with established strategy Comfortable balancing creative work with routine administrative tasks Adaptable in a fast-paced environment Position is a full-time and onsite. #J-18808-Ljbffr