Brand Strategist

Airfoil is a collective of designers, engineers, and artists helping cutting-edge products in crypto, AI, and fintech take flight. Since our inception in 2019, we've worked with 80+ teams to bring their products to market, including prominent blockchains (Solana Labs, NEAR Foundation, Cronos), DAO tooling products (Utopia Labs, Layer3, Magna), DeFi protocols (Friktion, Thala Labs, MarginFi, Drift, Socean), NFT marketplaces and tools (Hyperspace, Hologram, Solana Name Service) Web3 gaming (Planetarium, VBA), Web3 music (Sound.xyz, Decent), and many more. As we continue our involvement in the web3 space and expand our footprint in the world of AI, we're selectively adding talented creatives to our team. We prioritize creating a safe and supportive environment, understanding that we are designers second and people first. We're deeply committed to the professional and personal growth of our team. Through active collaboration, design critiques, and feedback, we support our teammates' development in user experience and design thinking. We offer access to learning resources, including 'design jam' sessions, and you'll gain invaluable working under the guidance of experienced founders. About this role We're seeking to hire a talented Brand Strategist to join our team. RESPONSIBILITIES Decode complex tech products into crystal-clear brand narratives that resonate with both engineers and end users Lead brand positioning workshops and strategic discovery sessions with tech founders and leadership teams Develop comprehensive brand strategies that cut through the noise of saturated SaaS and tech markets Craft compelling copy that translates technical capabilities into emotional benefits driving user adoption and investor confidence Write strategic messaging frameworks, taglines, and brand voice guidelines that bring positioning to life Create low-fidelity wireframes to visualize strategic concepts and user journey touchpoints Nice to have: Experience with B2B tech sales cycles or venture capital landscape QUALIFICATIONS A portfolio showcasing brand strategy work with strong analytical thinking and strategic vision Effectively communicate strategic concepts and brand rationale Able to work independently, prioritize accordingly, and iterate quickly Strong communication skills without a fear of over communication Experience with brand strategy frameworks, copywriting, and basic wireframing tools Self-motivated, able to work independently but also collaborative and driven by group critique ROLE DETAILS Compensation : Competitive pay based on experience (DOE). We're committed to fair and rewarding compensation that reflects your talent and expertise. Flexible Opportunity : Start as a part-time contractor with the potential to transition to a full-time position. Global Team : Work remotely as part of a diverse team spread across 15+ countries, contributing to a rich tapestry of cultures and backgrounds. How to Apply If you are excited about the opportunity to join Airfoil as a Brand Strategist and are ready to make a significant impact in the crypto, AI, and fintech spaces, we would love to hear from you. We look forward to exploring the possibilities with you! #J-18808-Ljbffr