
Marketing Manager, Travel and Tours
Jewish National Fund - USA, New York, NY, United States
If working for an organization that supports the land and people of Israel excites you, then join us and you needn't wait another minute to change the world!
Position Overview
We are seeking a Marketing Manager to own the marketing for Jewish National Fund- USA Travel and Tours by driving discovery, trust, and action across the website and all marketing channels. You are accountable for how Travel is presented and promoted. You set the standard for messaging, storytelling, and visuals so the experience is clear and consistent from first click through after travel follow up.
Location NYC (5 days in-office)
Reports To Director of Marketing
Employment Type Full-Time
Key Responsibilities
1. Travel marketing strategy and direction
Set the marketing strategy for Travel across channels and campaigns
Maintain a Travel marketing calendar aligned to priorities and seasonal demand
Shape messaging that reaches a wide range of travelers, and continually test and refine creative and performance
2. Full ownership of Travel website content
Own every word of Travel on the website, across all pages and key conversion moments
Ensure every description is accurate, confident, and compelling
Own photo selection and standards so imagery is intentional, accurate, and trust building
3. Deep mastery of the full traveler journey
Know the full journey from landing on the site through exploration, inquiry, booking support, pre trip communications, on trip expectations, and after travel follow up
Spot friction and drop off points and build marketing fixes that increase confidence and reduce hesitation
Partner with design and communications to deliver the right assets by stage, including emails, landing pages, social content, flyers, and video
4. Integrated campaign development and execution
Lead campaigns across email, organic social, paid media, landing pages, and retargeting
Partner with Source, our media agency, on paid strategy, execution, and optimization
Keep story, creative, and next steps aligned across every touchpoint
5. Cross team collaboration and operational leadership
Translate tour priorities into clear briefs, timelines, and deliverables
Keep stakeholders aligned on web updates, messaging updates, and campaign launches
Protect accuracy, consistency, and quality across all Travel marketing outputs
6. Day to day execution of collateral and asset delivery
Ensure all creative, copy, and collateral (digital and print) are requested from the appropriate teammates and delivered on schedule
Qualifications
Four or more years of marketing experience with strong digital fundamentals
Strong copywriting and editing for travel experiences and itineraries
Ability to improve digital journeys through structure, calls to action, and testing
Experience running campaigns across email, social, paid media, and landing pages
Experience with a media agency: briefs, targeting, creative, optimization
Strong project leadership across stakeholders and timelines
High attention to detail across pages and campaign assets
Strategic and creative thinker with a bias toward testing and iteration
Willingness to roll up your sleeves and execute day to day tasks in addition to strategic ones
Days off for all work-prohibitive Jewish holidays, in addition to the secular US holidays
3pm close-of-business on Fridays
Flexible expense reimbursement for mileage and donor meetings
Top-notch healthcare (including dental and vision)
Parental Leave policy
Employer-paid life insurance
Employer-paid short and long-term disability
403(b) with generous 10.5% employer contribution
Opportunities to travel to Israel
Compensation
$70,000 - $100,000
Pay Type
Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role.
WHAT WE DO
At Jewish National Fund-USA, we turn vision and dreams into reality. For almost 125 years, we have built the land of Israel for its people. As one of the most trusted names in philanthropy, our mission is to attract 800,000 new residents to Israel's underpopulated North and South and to be the leading organization for Zionist engagement. We build schools, medical centers, culinary institutes, resilience facilities, emergency response centers, water reservoirs, parks, and playgrounds while creating employment and community service initiatives, along with youth development programs for thousands of young Israelis. We also support Israelis with disabilities, bring hundreds of college faculty members and student leaders beyond the Jewish community to Israel, invest in agricultural R&D, and host the largest gathering of Zionists in the U.S. annually at our Global Conference for Israel. All of this is accomplished as we embark on the largest philanthropic capital project in Israel's history—the $350 million, 16-acre World Zionist Village in the city of Be'er Sheva.
And yes, we also support tree planting. Since 1901, we have helped plant over 260 million trees in Israel, which enabled the country to be one of the few to enter the 21st century with a net gain in trees.
No project, program, or initiative stands alone. Through our circles of impact, everything we do contributes to job creation, economic growth, higher living standards, and more—helping us realize our goal of attracting new residents to Israel's North and South
OUR CREDENTIALS & PARTNERSHIPS
A registered 501(c)(3) organization, Jewish National Fund is recognized as a 4-star organization by Charity Navigator, America's leading independent charity evaluator, for its sound fiscal management, accountability, and transparency. JNF has also been rated a top charity by the American Institute of Philanthropy and meets the 20 rigorous standards of the Better Business Bureau (BBB) Wise Giving Alliance, and the transparency standards of Tzedakah, Inc. No other Jewish organization meets all these standards.
OUR CULTURE
We are Vi Zion -driven relationship-based, fast-paced, and Positively Israel!
OUR CORE VALUES
Be Bold: Beyond.
Belong: Stay long.
Be Inscribed: Be the Impact.
Be Kind: Act with Chesed.
B'Yachad: Together.
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