Marketing Manager (Paid Media)

Extension Health — New York City (In Person) Full-Time | $65,000–$80,000/year About Extension Health Extension Health is NYC's premier longevity medical center — an all-under-one-roof platform for personalized healthspan optimization. We offer the most advanced diagnostics and breakthrough therapeutics available today, including peptide therapy, regenerative medicine, hyperbaric oxygen therapy, NAD+ IV infusions, therapeutic plasma exchange, and more. Founded by Dr. Jonathann Kuo, MD, our physician-driven team has helped 50,000+ patients take control of their health and longevity. We're growing fast and building the team to match. The Role We're looking for a data-driven Paid Media Marketing Manager to own and scale patient acquisition across Meta and Google for Extension Health's West Village and Midtown locations. You'll manage campaigns end-to-end — from strategy and audience building to creative briefing, optimization, and reporting — working closely with our external agency and internal leadership to hit booking targets and grow efficiently. What You'll Do Own paid media strategy and day-to-day execution across Meta (Facebook/Instagram) and Google Ads Manage campaign structure, audience segmentation, bidding strategy, and budget pacing Brief and collaborate with creative to develop high-performing ad concepts and copy Monitor performance daily and make data-driven optimizations to improve CPL and ROAS Build and maintain weekly paid media reporting — translating data into clear insights and recommendations Work with the external agency to align on strategy, review deliverables, and manage timelines Identify new paid channels and growth opportunities (YouTube, TikTok, programmatic, etc.) Ensure all ad creative and landing pages are HIPAA-compliant and aligned with LegitScript standards Support campaign builds for new service launches, seasonal promotions, and membership acquisition What We're Looking For 3–5 years of hands-on paid media experience, with demonstrable Meta and Google Ads expertise Strong analytical mindset — comfortable in Ads Manager, Google Analytics, and spreadsheets Experience managing meaningful monthly ad budgets ($30K+/month) Solid understanding of conversion tracking, pixel setup, and attribution Experience briefing creative for paid social — you know what makes an ad stop the scroll Comfortable working in a fast-moving, founder-led environment where priorities shift Genuine interest in longevity, health optimization, or functional medicine is a big plus Nice to Have Experience running paid media for a healthcare, wellness, or medical brand Familiarity with HIPAA-compliant advertising and Meta's health & wellness ad restrictions Experience with LegitScript certification or healthcare ad compliance Knowledge of landing page optimization and CRO principles Exposure to CRM or lifecycle marketing tools What We Offer $65,000–$80,000 base salary, commensurate with experience The opportunity to grow with one of NYC's most exciting health and longevity brands A front-row seat to the future of preventive and regenerative medicine Collaborative, mission-driven team environment To Apply Send your resume and a brief note on why you're interested to hr@extension.health #J-18808-Ljbffr