Digital Marketing Specialist

This range is provided by LHH. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $55,000.00/yr - $70,000.00/yr Overview Are you a data-driven digital marketer with a passion for optimizing websites and driving measurable results? Our client, a well-established and growing company in the consumer goods and retail space, is seeking a Digital Marketing Specialist to join their collaborative marketing team. This role is ideal for someone who thrives in a fast-paced environment, enjoys cross-functional collaboration, and is eager to make a tangible impact on digital performance. Key Responsibilities Manage day-to-day website updates, content uploads, and performance monitoring. Optimize site structure and content for SEO, accessibility, and mobile responsiveness. Collaborate with UX, design, and development teams to launch high-performing landing pages. Implement and manage Google Tag Manager containers, triggers, and tags. Analyze website and campaign performance using GA4, Search Console, and other tools. Support digital campaigns, promotions, and A/B testing initiatives. Maintain data integrity across the site, including URL structure, redirects, and schema markup. Stay current on digital marketing trends and best practices. Qualifications 3+ years of experience in digital marketing, e-commerce, or web management. Proficiency in HTML/CSS and experience with CMS platforms (e.g., WordPress). Hands-on experience with Google Analytics (GA4), Google Tag Manager, and SEO tools. Strong understanding of digital marketing channels and performance metrics. Excellent communication, project management, and problem-solving skills. Bachelor’s degree in Marketing, Business, or a related field. Seniority level Mid-Senior level Employment type Full-time Job function Marketing Industries Human Resources Services Benefits Medical insurance Vision insurance 401(k) #J-18808-Ljbffr