Data Platform Marketing Manager - SELECT by DoiT

Location
Our Data Platform Marketing Manager - SELECT by DoiT will be an integral part of our global Marketing team. This role is based remotely on the East Coast of the US, in the Central US, or in Canada.

Who We Are
DoiT is a global technology company that works with cloud-driven organizations to leverage the cloud to drive business growth and innovation. We combine data, technology, and human expertise to ensure our customers operate in a well-architected and scalable state—from planning to production. Delivering DoiT Cloud Intelligence, the only solution that integrates advanced technology with human intelligence, we help our customers solve complex multicloud problems and drive efficiency. With decades of multicloud experience, we have specializations in Kubernetes, GenAI, CloudOps, and more. An award‑winning strategic partner of AWS, Google Cloud, and Microsoft Azure, we work alongside more than 4,000 customers worldwide.

The Opportunity
The Data Platform Marketing Manager - SELECT by DoiT, reporting to VP, Global Marketing, is the strategic marketing leader responsible for driving growth, pipeline, and market positioning for DoiT’s data lake and Snowflake optimization business. This role is not simply a coordinator of campaigns. It is the centralized marketing owner of the business unit’s go-to-market strategy. You will partner directly with the Business Unit Head of Sales, Product leadership, and Marketing functional heads to define priorities, sharpen ICP focus, shape economic messaging, and orchestrate integrated programs that position SELECT and data workload optimization as mission‑critical for modern cloud and data teams.

This role sits at the intersection of:

Snowflake & Databricks optimization

Data lake cost governance

Performance and cost efficiency for enterprise data workloads

You are accountable for turning strategy into measurable revenue impact. Read more about SELECT.

Responsibilities

Business Unit GTM Strategy & Centralization

Serve as the primary marketing lead for the SELECT / Data Platform business unit

Translate revenue targets and expansion goals into a unified quarterly marketing strategy

Define ICP segmentation across Snowflake customers, enterprise data teams, and cloud data platform operators

Shape economic narratives around data platform waste reduction and performance optimization

Centralize campaign prioritization across Growth, Content, BDR/MDR, and Creative

Ensure SELECT positioning is clearly differentiated in the data optimization market

Integrated Campaign Strategy & Execution

Growth and Digital

Paid search around Snowflake optimization

LinkedIn targeting for data engineering and FinOps leaders

Retargeting strategies tied to data workload interest

SDR campaign enablement and follow‑up strategy

Content

Data platform optimization guides

Data lake cost efficiency playbooks

Case studies showing measurable cost reduction outcomes

Economic value narratives tied to cost savings

Creative

Campaign themes for data optimization

Visual positioning aligned to enterprise data workloads

Data Workload Demand Generation

Data Platform digital campaigns

Data platform optimization webinars

Executive roundtables for data and FinOps leaders

Campaign landing pages tied to measurable cost outcomes

Content programs built around “data platform optimization”

Drive performance against

Marketing sourced pipeline

Customer expansion

Cost per qualified meeting

Pipeline velocity

Webinar & Thought Leadership Strategy

Develop quarterly thought leadership themes around data efficiency

Position SELECT as the intelligent optimization layer for Snowflake and additional data platforms

Align with Product and BU Sales to highlight roadmap and innovation

Ensure conversion from registrant to opportunity is structured and measurable

Performance & Revenue Accountability

Partner with Content, Growth, Sales, and RevOps to create visibility into

Cost per lead and cost per meeting

Conversion to opportunity

Pipeline contribution / influencing revenue

Continuously refine programs based on performance data and economic outcomes.

This role thinks in revenue impact, not campaign volume.

What Success Looks Like

A clearly articulated quarterly GTM strategy for SELECT

Centralized prioritization of marketing initiatives aligned to revenue

Measurable growth in Snowflake‑focused pipeline

Clear differentiation in the data optimization market

Strong alignment with BU Sales and Product leadership

Demonstrated contribution to expansion and net new pipeline

Qualifications

3 to 5 years in B2B marketing, demand generation, or product marketing

Experience marketing to data engineering, data platform, or FinOps audiences

Familiarity with Snowflake, data lakes, or cloud data workloads

Strong strategic planning capability combined with hands‑on execution

Demonstrated success driving pipeline growth in a technical B2B environment

Experience partnering closely with sales leadership

Ideal Profile

Thinks in terms of revenue, expansion, and economic value

Understands enterprise data teams and cloud cost pressures

Comfortable owning a business unit narrative

Can centralize and prioritize across competing marketing inputs

Moves fluidly between strategy and execution

Data‑driven and outcome‑oriented

Are you a Do’er?
Be your truest self. Work on your terms. Make a difference. We are home to a global team of incredible talent who work remotely and have the flexibility to have a schedule that balances your work and home life. We embrace and support leveling up your skills professionally and personally. What does being a Do’er mean? We’re all about being entrepreneurial, pursuing knowledge, and having fun! Click here to learn more about our core values.

Sounds too good to be true? Check out our Glassdoor Page. We thought so too, but we’re here and happy we hit that “apply” button.

Benefits

Unlimited Vacation

Flexible Working Options

Health Insurance

Parental Leave

Employee Stock Option Plan

Home Office Allowance

Professional Development Stipend

Peer Recognition Program

Diversity Statement
DoiT unites as Many Do’ers, One Team, where diversity is more than a goal—it's our strength. We actively cultivate an inclusive, equitable workplace, recognizing that each unique perspective enhances our innovation. By celebrating differences, we create an environment where every individual feels valued, contributing to our collective success.

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