Multimedia Communications Specialist

Purpose Statement: The multimedia communications specialist will initiate, develop and produce professional communications using a variety of media and assist in achieving our goals outlined in the School Climate Transformation grant. This job reports to and will work closely with the Director of Communications and Community Relations. Responsibilities Creates a comprehensive website and social media strategy which promotes the district's goals and messages, increases visibility and delivers district information to internal and external stakeholders Works with contracted web host/developer regarding technical aspects of the district's website Designs images, banners, bullets, charts, maps, infographics, etc. to enhance the clarity and appearance of the district website and social media sites Updates and expands information on website and social media to attract repeat users Develop, produce and edit creative and engaging mission-driven videos, photos, graphics and written content for the district communication channels (social media, website, e-newsletters and print media) Serve as district journalist and storyteller, highlighting DPS people, purpose and progress, with a focus on quality video storytelling and photography Seek out photo and video opportunities and newsworthy stories in the district Work with the director to analyze and develop content for the district's social media platforms, including Facebook, Instagram, YouTube and emerging platforms Develop day-to-day content for and manage and monitor the district's social media platforms Assist director with media relations (develop story ideas, pitch stories to media, supervise media on campus, respond to inquiries, and maintain contacts) Support overall department in the coordination, management and coverage of district events and activities Performs other related duties as assigned Qualifications Skills, Knowledge and Abilities: SKILLS are required to perform multiple technical tasks with a need to occasionally upgrade skills in order to meet changing job conditions. Specific skill-based competencies required to satisfactorily perform the functions of the job include: Superior written and verbal communication skills and excellent proofreading and editing skills. Advanced knowledge of the principles and practices of graphic design and desktop publishing, website design and development, and the general workings of the web and web servers. Working skills in effectively using software such as Creative Cloud or Suites, InDesign, Photoshop, Adobe Acrobat Professional, Microsoft Expression, etc., digital and video cameras and related software, and other communication-related, web-based applications. Must be able to work under stress, schedule daily activities and establish short and long-term priorities in order to meet established deadlines, work independently, make sound decisions in routine situations and receive direction from immediate supervisor in non-routine situations. Ability to understand district policies and procedures. Knowledge: Knowledge is required to compose a variety of documents and solve practical problems. Specific knowledge-based competencies required to satisfactorily perform the functions of the job include: Extensive knowledge of computers, other computer-related equipment, and computer applications as related to the duties and responsibilities of the job. Multimedia production experience a plus. Knowledge of the appropriate journalistic principles, practices and techniques for disseminating information to the public through electronic media including websites, blogs, social media, etc. Knowledge of methods and techniques used in planning, composing and editing electronic media and social media. Ability: Ability is required to schedule a significant number of activities, meetings, and/or events; routinely gather, collate, and classify data; and use job-related equipment. Flexibility is required to independently work with others in a wide variety of circumstances. Problem solving is required to analyze issues and create action plans. Specific ability based competencies required to satisfactorily perform the functions of the job include: communicating with diverse groups; meeting deadlines and schedules; setting priorities; working as part of a team; flexible to changing conditions; making quick and accurate decisions; working with multiple projects; dealing with frequent interruptions and changing priorities; maintaining confidentiality; facilitating communication between persons with frequently divergent positions. Work Environment The usual and customary methods of performing the job's functions require the following physical demands: some lifting, carrying, pushing, and/or pulling, and significant fine finger dexterity. Generally, the job requires 60% sitting, 20% walking, and 20% standing. This job is performed in a generally clean and healthy environment. Experience: Job-related experience with increasing levels of responsibility is required. Education: Preferred Associate's degree or equivalent from an accredited college or university with a degree in public relations, journalism, graphic art and design, communications or related field; Bachelor's degree desirable. This is a 10-month Classified Position that will work 8 hours per day. Willing to be flexible on hours and schedule. #J-18808-Ljbffr