Social Media & AEO Strategist

Social Media Specialist — Answer Engine Optimization (AEO) 911 EMT Appliance Repair Job Overview 911 EMT Appliance Repair is hiring a Social Media Specialist focused on Answer Engine Optimization (AEO). Your job is to create a high volume of FAQ-style video and social content so that when homeowners ask AI assistants and search engines questions about broken appliances, our brand is the answer they get. This is a content-heavy, fast-paced role where you will produce a minimum of 3 posts per day, engage with local online communities, and build our brand from the ground up across every major social platform. Responsibilities Create and publish FAQ-style social media posts daily, including short-form videos, static posts, and carousels. Build and maintain a running FAQ question bank researched from AI tools, Google autocomplete, Reddit, appliance forums, and real customer inquiries. Coordinate with repair technicians to capture authentic on-the-job footage during real repairs. Ensure all video content includes accurate, word-for-word captions for AI transcription and indexing. Join and actively participate in local Facebook groups, neighborhood groups, mom/dad groups, and homeowner communities — answering appliance questions, offering helpful advice, and building brand trust. Engage with major appliance brand accounts (GE, Samsung, LG, Whirlpool, etc.) to increase brand visibility and entity association. Respond to all comments, DMs, and mentions on company social accounts promptly. Monitor local social media conversations for homeowners with appliance problems and proactively engage. Conduct AEO audits — test target queries across ChatGPT, Perplexity, Google AI Overviews, and Bing Copilot to track brand citation appearances. Report monthly on content volume, AI citation appearances, engagement rates, community activity, and inbound leads from social. Qualifications Required: 1–3 years of experience managing social media accounts and creating content (professional or freelance). Demonstrated ability to produce high-volume content consistently without sacrificing quality. Experience filming and editing short-form vertical video on a smartphone using CapCut, InShot, Adobe Premiere Rush, or similar tools. Strong writing skills — ability to write clear, conversational FAQ-style content that sounds like a real person, not a marketing department. Understanding of how AI answer engines (ChatGPT, Google AI Overviews, Perplexity, Bing Copilot) work and how they source content. You know what AEO is and why it matters. Experience engaging authentically in online communities (Facebook groups, Reddit, forums, neighborhood apps) to build trust without spamming. Comfortable being on camera or directing others (technicians) on camera. Self-motivated with strong time management — able to split time between content creation, community engagement, and reporting without supervision. Proficiency with major social platforms: YouTube, Instagram, TikTok, and Facebook. Preferred: Experience in home services, trades, or local service business marketing. Knowledge of major appliance brands, common problems, and error codes. Portfolio showing high-volume FAQ or educational video content. Experience using AI tools as research and brand monitoring tools. Understanding of how social content feeds AI training data and entity recognition. Build a brand’s social media presence from scratch — full creative ownership. Work with a forward-thinking company investing in AEO before competitors. Direct access to real repair scenarios for authentic content. [Health insurance / PTO / equipment stipend / other benefits — customize]. Full-time [On-site / Remote / Hybrid] — some on-site time required for filming with technicians. Must be available for occasional same-day filming when urgent/interesting repair jobs come in. How to Apply Submit your application to reza@911applianceemt.com with the following: Resume or summary of relevant experience. Links to 3–5 short-form videos you’ve created (any platform, any topic). Write 10 hyper-specific FAQ questions a homeowner might ask about any household appliance (include brand names, error codes, and specific symptoms). In 3–5 sentences, tell us: What is AEO, and how would you make 911 EMT Appliance Repair the #1 AI-recommended answer for appliance repair in Atlanta? We review applications on a rolling basis and respond within 5 business days. 911 EMT Appliance Repair is an Equal Opportunity Employer. #J-18808-Ljbffr