Social Media Growth & Digital Marketing Specialist

Social Media Growth & Digital Marketing Specialist DQS Solutions & Staffing | Dearborn, MI | Full-time | 100% On-Site Salary Range: $55,000 – $60,000 annually DQS Solutions & Staffing is seeking a Social Media Growth & Digital Marketing Specialist to support audience growth, engagement, and measurable performance across our digital platforms. This role works closely with marketing leadership to implement digital initiatives and optimize content performance across platforms. We are especially interested in candidates who have successfully grown LinkedIn or YouTube channels for B2B organizations. The ideal candidate understands how to build interest and engagement in industries that do not traditionally rely on social media, including manufacturing, logistics, and industrial services. This position focuses on execution, optimization, and measurable growth across LinkedIn, YouTube, Facebook, Instagram, and Google Ads. Key Responsibilities Social Media Execution & Platform Growth Execute social media growth initiatives across LinkedIn, YouTube, Facebook, and Instagram Manage structured content calendars aligned with company marketing initiatives Optimize content performance and identify opportunities to increase reach and engagement Identify trends, formats, and platform best practices to improve visibility Support social media initiatives across multiple company divisions Analytics & KPI Reporting Track engagement, audience growth, and platform performance metrics Build structured KPI reports measuring growth, reach, and engagement Analyze platform data and recommend optimization opportunities Provide insights that help improve future campaign performance Digital Growth & Paid Media Manage and optimize Google Ads campaigns to support marketing initiatives Monitor performance metrics and adjust campaigns to improve results Identify opportunities to increase engagement through paid and organic channels Stay informed on platform updates, algorithm changes, and industry trends Required Skills & Experience Bachelor’s degree in Marketing, Communications, Digital Media, or related field 3+ years experience in social media execution, digital marketing, or growth-focused marketing Demonstrated experience growing social media engagement and audiences, especially in B2B environments - REQUIREMENT Experience managing paid digital campaigns such as Google Ads or social media ads Strong understanding of LinkedIn, YouTube, Facebook, and Instagram best practices and trends Technical Proficiencies LinkedIn content optimization and analytics YouTube channel growth and video optimization Facebook and Instagram engagement strategies Google Ads campaign management Social media scheduling platforms Analytics tools and reporting dashboards Soft Skills Analytical mindset with strong attention to metrics and data Strong copywriting and storytelling abilities Ability to translate insights into actionable growth strategies Highly organized and able to manage multiple campaigns simultaneously Comfortable collaborating with leadership and internal teams Application Instructions Applicants should include examples of social channels, campaigns, or digital platforms they have helped grow. REQUIREMENT Benefits Paid holidays Annual PTO allotment Health, dental, and vision insurance 401(k) plan Work Policy Full-time, in-office at DQS headquarters in Dearborn, MI This is not a hybrid or remote role #J-18808-Ljbffr