Growth Marketing Manager

About Trade Trade is changing the way people discover and enjoy specialty coffee at home. We’ve built the country’s largest marketplace of exceptional, independent roasters, pairing deep coffee expertise with smart personalization to help hundreds of thousands of customers find coffees they genuinely love. Our platform connects people to 500+ freshly roasted coffees from 55+ of America’s best roasters, delivered straight to their door. By making discovery easy and fun, we’re opening up the world of specialty coffee to more people, while helping small, independent roasters scale and thrive. As we grow, we’re building more than a marketplace—we’re creating a category-defining destination for people who care deeply about what they drink every day. About the Role Trade is seeking a strategic, data-driven Growth Marketing Manager to lead the day-to-day execution and optimization of our paid media programs across Meta, Google, YouTube, and emerging channels. Reporting to the Director of Growth, you’ll own the full lifecycle of paid marketing—from testing and launch through scaling and performance analysis—driving efficient customer acquisition against key KPIs. You’ll partner closely with internal marketing and creative teams to deliver high-impact, on-brand campaigns, while collaborating with external agencies and contractors to unlock new growth opportunities. What We\'re Looking For Own end-to-end management of paid media across Meta, Google, YouTube, and emerging platforms Manage daily campaign execution, including audience strategy, bid optimization, budgeting, pacing, and performance troubleshooting Build and lead structured A/B testing roadmaps to improve CTR, CAC, ROAS, and overall media efficiency Partner with creative and brand teams to brief, test, and iterate on high-performing ad assets Monitor emerging generative AI platforms (e.g., ChatGPT, Perplexity, Gemini), optimize visibility, and test new approaches as search behavior evolves Stay ahead of AEO and SEO trends, algorithms, and competitor tactics to ensure Trade remains best-in-class Support SEO strategy across keyword research, content optimization, and technical audits Translate performance data into actionable insights and recommendations for cross-functional stakeholders Ensure data accuracy and measurement integrity, applying strong validation and tracking best practices Proactively identify new growth levers, platform opportunities, and performance innovations Who You Are A self-starter who thrives in a fast-paced, high-ownership environment Proactive, not reactive—you anticipate challenges and solve before they escalate Highly organized and detail-oriented, with strong operational discipline Naturally curious and always asking, “What else can we test?” Analytical and data-driven, but equally comfortable translating insights into clear narratives Required Experience 3+ years of experience in growth or performance marketing for consumer-facing brands across paid social and paid search; experience with startups or subscription models is a plus Proven expertise managing campaigns across Meta, Google, YouTube, and TikTok Ads Strong analytical skills with proficiency in GA4, Looker, Shopify, and Excel/Google Sheets (pivot tables and advanced functions) Experience developing and executing SEO strategies; familiarity with AEO or demonstrated ability to quickly build subject-matter expertise Experience building and executing structured A/B testing frameworks Familiarity with data visualization tools and dashboard reporting; ability to communicate insights to both technical and non-technical audiences Entrepreneurial mindset with a track record of innovation, adaptability, and results-driven decision-making Excellent cross-functional communication and collaboration skills How We Work We’re in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. Being face-to-face is core to how we operate—it allows us to move faster, solve challenges in real time, and generate new ideas through hands-on teamwork. This is the perfect environment for people who value close collaboration while building something meaningful together. What We Offer The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team The opportunity to deepen your skills and make a lasting impact as the organization scales Ongoing mentorship and support from leadership and management A competitive salary and unlimited vacation $500 a year to spend on amazing coffee Best-in-class health benefits and a 401(k) Twice-monthly catered lunches A pet-friendly office Two paid days of Trade-sponsored community service each year NYC Base Salary Range $100,000- $135,000 In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies. #J-18808-Ljbffr