Senior Brand Manager

The Senior Brand Manager Digital & New Product will be responsible for setting and leading New Product Introduction & Digital Marketing direction and execution with a focus on expanding current product portfolio. RESPONSIBILITIES Develop and mine insights to determine consumer opportunities Create new Digital Marketing and eCommerce Sales strategies Identify and commercialize new platform innovation ideas Develop/tighten new product strategy in line with brand growth strategy Lead expansion of product pipeline across portfolio, working and leading cross-functional teams through concept development, validation, product development, and commercialization in the stage/gate process Engage in full understanding and implications of procurement and its impact on new product pipeline and timing availability Represent Products and eCommerce Strategies at key customer/sales meetings, and corporate presentations Participate in improving organizational process and train marketing talent CAPABILITIES Creative Strategic Influence Analytical Decision making Communication skills Collaborative Ability to multi-task and prioritize Results orientation Leads courageously Thrive in an entrepreneurial, fast paced and dynamic environment Resourceful Excel at interacting with all levels of management including senior leadership SKILLS Proficient in new product development validation research techniques Able to collect and analyze syndicated data (IRI, Nielsen, Spectra) Skilled at leading cross functional teams through a defined stage/gate process from creation to commercialization Ability to develop and commercialization innovation both close-in and breakthrough Demonstrated ability to synthesize information to develop fact-based recommendation, and ability to persuade organization pursuit of recommended path Knowledge of traditional customer base Knowledge of core marketing processes, digital strategies, & eCommerce EXPERIENCE 7-10 years of Brand Management experience with demonstrated upward movement preferably in a CPG food company 2-3 years of Digital & eCommerce EDUCATION Bachelor’s Degree. MBA preferred #J-18808-Ljbffr