Marketing Coordinator, Executive Education, Yale School of Management

Working at Yale means contributing to a better tomorrow. Whether you are a current resident of our New Haven-based community‑eligible for opportunities through the New Haven Hiring Initiative or a newcomer, interested in exploring all that Yale has to offer, your talents and contributions are welcome. Discover your opportunities at Yale! Overview The Yale School of Management (SOM) seeks a Marketing Coordinator to support the Executive Education team and help advance SOM’s mission of educating leaders for business and society. Reporting to the Director of Marketing and working closely with the Managing Director of Digital Learning and Strategic Initiatives, this role is a key contributor to the planning, execution, and optimization of marketing initiatives across Executive Education programs. The Marketing Coordinator will collaborate across teams to produce compelling marketing assets, support digital and in‑person engagement efforts, and ensure the effective use of marketing technologies and data. This position is ideal for a detail‑oriented, creative, and collaborative marketer who is eager to grow their skills while contributing to high‑impact programs that serve senior leaders and organizations worldwide. *Creative writing sample is required during time of application. *Cover letters are strongly preferred. Essential Duties Support the timely compilation, production, and distribution of marketing and communications assets, including emails, websites, webinars, brochures, and ads, coordinating translation as needed. Execute social media efforts using evolving technologies, including generative AI, and best practices. Conceptualize, produce, and schedule creative (especially video) content and report on performance. Maintain marketing automation platforms (e.g., Salesforce), including upkeep of creative assets and filing systems; build email campaigns, manage send schedules, optimize content, and ensure compliance. Ensure all prospect and participant records are accurate and up to date, in coordination with IT and the sales and marketing teams. Support in‑person and digital community engagement strategies to build a dynamic professional development community. Support events and webinars through coordination, public speaking, and promotions. Conduct marketing, competitive, trend, and consumer research to continuously improve marketing and program development. Maintain and enhance marketing metrics reports and dashboards. Contribute to the development and improvement of innovations and marketing that will improve customer satisfaction, marketing effectiveness, and operational efficiency. Develop strong working relationships with university, vendors, international stakeholders, faculty, and clients; maintain positive rapport with executive programs staff. Improve and systematize documented operating processes and administrative protocols of the department, ensuring compliance with school and university policies; other projects as assigned. Required Skills and Abilities Proficiency with Windows and Microsoft Applications (Outlook, Word, Excel, PowerPoint) and content management systems, like Drupal. Proficiency with existing social media tools, including LinkedIn and social media analytics. Excellent project and time‑management skills, and proficiency in project management software, like Monday.com. Firsthand experience with generative AI tools like Claude and ChatGPT. Understanding of CRM segmentation and data hygiene best practices. Superior interpersonal skills to interact effectively, coordinate across teams, and represent the school well with participants, faculty, administrators, and corporate contacts. Positive and can‑do attitude that supports the mission of the school; proven ability to work successfully in a fast‑paced and changing environment; team player. Proven organizational skills, including the ability to organize and manage multiple projects and processes simultaneously. Excellent written and oral communication skills. Writing sample required at time of application. Ability to learn quickly and respond to shifting priorities. Passion for building brands through excellence and innovation. Preferred Education and Experience Global program experience; experience with email automation and client relationship management software; proficiency with graphic design software, like Adobe InDesign and Canva; basic HTML/CSS; experience managing major corporate client relationships and/or events; managing multiple projects simultaneously; facilitating the delivery of world‑class service; global orientation; experience working across countries and regions; fluency in more than one language. Principal Responsibilities Oversees and coordinates program activities; establishes, selects, implements, and coordinates administrative functions, procedures, and systems. Serves as principal source of information on policies, procedures, programs and office activities; establishes and maintains professional relationships with internal and external contacts. Processes and monitors expenses and ensures adherence to budgetary guidelines; prepares budget drafts based on existing budgets; may oversee, coordinate and/or complete applications and materials needed for grant submission. Composes substantive correspondence and written material; determines sources of data; compiles, synthesizes and manipulates data; summarizes findings and writes, produces and distributes reports or portions of reports; may create simple databases. Provides editorial support for a journal/publication; proofreads and edits material for grammatical and factual accuracy; tracks copy through various editing and production stages; communicates with authors, printers, and others concerned with published work. Oversees, instructs, and coordinates activities of support staff. Ensures compliance with University, Federal, and State guidelines, rules, and regulations. May perform other duties as assigned. Required Education and Experience Six years of related work experience, four of them in the same job family at the next lower level and a high school level education; or four years of related work experience and an Associate degree; or little or no work experience and a Bachelor degree in a related field; or an equivalent combination of experience and education. Background Check Requirements All candidates for employment will be subject to pre‑employment background screening for this position, which may include motor vehicle, DOT certification, drug testing and credit checks based on the position description and job requirements. All offers are contingent upon the successful completion of the background check. Health Requirements Certain positions have associated health requirements based on specific job responsibilities. These may include vaccinations, tests, or examinations, as required by law, regulation, or university policy. Posting Disclaimer The hiring rate of a role is determined in accordance with the provisions outlined in the respective collective bargaining agreement. The University is committed to basing judgments concerning the admission, education, and employment of individuals upon their qualifications and abilities and seeks to attract to its faculty, staff, and student body qualified persons from a broad range of backgrounds and perspectives. In accordance with this policy and as delineated by federal and Connecticut law, Yale does not discriminate in admissions, educational programs, or employment against any individual on account of that individual’s sex, sexual orientation, gender identity or expression, race, color, national or ethnic origin, religion, age, disability, status as a special disabled veteran, veteran of the Vietnam era or other covered veteran. 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