
Marketing Assistant
Duffield Lane, Grand Rapids, MI, United States
Overview Duffield Lane is looking for a highly organized, creative, and motivated Marketing Assistant to support our day-to-day marketing efforts across all areas of the marketing spectrum. This is an entry-level role ideal for someone eager to learn the ins and outs of brand marketing while working closely with a fast-paced, collaborative team. You’ll work directly alongside the Marketing Manager, owning execution-heavy tasks that keep campaigns moving while gaining hands-on experience across nearly every marketing channel. If you’re detail-oriented, love juggling projects, and want to grow in fashion and e-commerce marketing, this role is for you.
Responsibilities Email Marketing
Support the planning and execution of marketing email campaigns
Design and build in-house emails and manage approval feedback
Assist with wholesale email communications as needed
Paid Media Support
Assist with ad organization, asset management, and creative versioning
Support ad copy drafting and revisions in collaboration with the Marketing Manager
Photoshoots
Support photoshoot preparation
Assist with post-shoot organization
Product Drops & Launches
Write and upload product descriptions
Apply product tags and upload product photography
Merchandise products for new launches and collections
Social Media
Manage the brand’s social media content calendar
Write on-brand copy and schedule content across social platforms
Support the execution of Instagram and TikTok content
Special Projects
Build and update linesheets for the wholesale team
Communicate with external agencies and participate in weekly calls
Share recaps following calls
What We’re Looking For Required:
Bachelor’s degree in Marketing, Business, or a related field
Strong organizational skills, attention to detail, and an eye for design
Ability to manage multiple projects and deadlines at once
Clear communication skills and comfort collaborating cross-functionally
Bonus Experience:
Adobe Lightroom, Photoshop, and Illustrator
CapCut or other video editing tools
Shopify
Triple Whale
Gain
QuickBooks
ShipRush
Dropbox
(Experience with these tools is a plus, not a requirement; we’re happy to train the right person.)
Why You’ll Love Working Here Hands-on exposure to every major area of marketing
Direct mentorship and day-to-day collaboration with the Marketing Manager
Opportunity to grow quickly in fashion and e-commerce marketing
Creative, fast-moving environment with real ownership and impact
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