Marketing Assistant

Duffield Lane 

Marketing Assistant

Full Time

Grand Rapids, MI 

Duffield Lane is looking for a highly organized, creative, and motivated Marketing Assistant to support our day-to-day marketing efforts across all areas of the marketing spectrum. This is an entry-level role ideal for someone eager to learn the ins and outs of brand marketing while working closely with a fast-paced, collaborative team. You’ll work directly alongside the Marketing Manager, owning execution-heavy tasks that keep campaigns moving while gaining hands-on experience across nearly every marketing channel. If you’re detail-oriented, love juggling projects, and want to grow in fashion and e-commerce marketing, this role is for you.

Responsibilities:

Email Marketing

• Support the planning and execution of marketing email campaigns
• Design and build in-house emails and manage approval feedback
• Assist with wholesale email communications as needed

Paid Media Support

• Assist with ad organization, asset management, and creative versioning
• Support ad copy drafting and revisions in collaboration with the Marketing Manager

Photoshoots

• Support photoshoot preparation
• Assist with post-shoot organization

Product Drops & Launches

• Write and upload product descriptions
• Apply product tags and upload product photography
• Merchandise products for new launches and collections

Social Media

• Manage the brand’s social media content calendar
• Write on-brand copy and schedule content across social platforms
• Support the execution of Instagram and TikTok content

Special Projects

• Build and update linesheets for the wholesale team

Agency Collaboration

• Communicate with external agencies and participate in weekly calls
• Share recaps following calls

What We’re Looking For:

Required:

• Bachelor’s degree in Marketing, Business, or a related field
• Strong organizational skills, attention to detail, and an eye for design
• Ability to manage multiple projects and deadlines at once
• Clear communication skills and comfort collaborating cross-functionally

Bonus Experience:

• Canva
• Adobe Lightroom, Photoshop, and Illustrator
• CapCut or other video editing tools
• Klaviyo
• Shopify
• Triple Whale
• Gain
• QuickBooks
• ShipRush
• Dropbox

(Experience with these tools is a plus, not a requirement; we’re happy to train the right person.)

Why You’ll Love Working Here:

• Hands-on exposure to every major area of marketing
• Direct mentorship and day-to-day collaboration with the Marketing Manager
• Opportunity to grow quickly in fashion and e-commerce marketing
• Creative, fast-moving environment with real ownership and impact