Marketing Program Manager

Lead Technical Recruiter at Talent Groups
Base pay range: $40.00/hr - $50.00/hr

Responsibilities

Develop and execute a comprehensive demand generation program plan and budget

Measure, analyze, and report on marketing campaign effectiveness

Manage and accurately forecast marketing program budgets

Build and execute account-based experience (ABX) programs

Establish repeatable processes for program development and follow-up

Partner closely with sales and business development teams for timely communication

Collaborate with Portfolio Marketing, Field Marketing, Operations, Creative, and Web teams

Maximize ROI through internal partnerships and external vendors

Qualifications

5–8 years of B2B software lead/demand generation experience (preferred)

Bachelor’s degree required; MBA is a plus

Proven success in lead and demand generation

Excellent written communication skills (must-have)

Strong metrics-driven mindset with proven measurable results

Experience in highly automated marketing environments

Understanding of positioning principles and methodologies

Experience with Salesforce, Eloqua, or similar platforms (plus)

High integrity, attention to detail, and organizational skills

Strong leadership, influence, and interpersonal abilities

Seniority level
Mid‑Senior level

Employment type
Contract

Job function
Human Resources, Marketing, and Business Development

Industries: Human Resources Services and Market Research

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