FREELANCE Marketing Data Performance Analyst

Overview We are seeking an experienced Performance Analyst to craft strategic, insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights. Responsibilities Analyze campaign performance across paid search, paid social, programmatic, CTV/OLV, and digital publications Develop narrative-driven reporting decks or summaries that connect data to strategic objectives Collaborate with internal teams to gather context and align insights with client goals Provide optimization recommendations based on performance trends Time Allocation During the Month Week 1: 2–3 hours (briefing, ramp-up) Week 2: 4–5 hours (heavier lift) Week 3: 4–5 hours (heavier lift continues) Week 4: 1–2 hours (light wrap-up) Requirements 5–8 years experience in digital media strategy, planning, or performance analysis Hands-on experience with media platforms like Google Ads, Meta, DSPs, and publication-based media buys Strong understanding of performance storytelling and media KPIs Industry experience in eCommerce, healthcare, ticketed events, or similar verticals is highly preferred Proven ability to synthesize data into executive-level insights and recommendations #J-18808-Ljbffr