Marketing Strategist

JOB SUMMARY
The Marketing Strategist is responsible forplanning and building out strategic marketing campaigns for major churchinitiatives such as ministry launches, conferences, and special events. Thisrole focuses on upstream thinking - clarifying goals, mapping audiences,defining messaging, and shaping rollout plans across digital and in-personplatforms. The Marketing Strategist will hand off well-developed campaignstrategies to the Sr. Project Manager, who will delegate the execution. Thisrole works closely with the Marketing Director, Creative Director, and Sr.Project Manager to ensure campaigns are clear, aligned, and effective. Thestrategist builds the plan and refines it, others will execute on it.

ESSENTIAL FUNCTIONS
Reasonable accommodations may be made to enableindividuals with disabilities to perform the essential functions.

CampaignStrategy & Planning

Create comprehensive marketingstrategies for events, launches, and seasonal initiatives

Clarify campaign goals, definetarget audiences, and shape the message framework

Develop rollout plans across web,email, social, print, video, and weekend environments

Write clear campaign briefs thatguide creative, communications, and project workflows

Align all campaign plans with CBC’svoice, mission, and multi-campus context

Partner with Communication and Webteams to improve visibility of key initiatives

Multi-TeamCollaboration

Collaborate closely with CreativeDirector, Marketing Director, and Sr. Project Manager

Participate in campaign kickoffs,strategy sessions, and milestone reviews

Communicate strategic directionclearly to ministry partners and internal teams

Ensure messaging and promotionalcadence are synced across all platforms

Review& Optimization

Participate in post-campaign reviewsand suggest improvements for future initiatives

Maintain templates and campaignplanning tools for repeatable, scalable use

Stay informed on best practices inchurch communications, digital behavior, and strategy

Perform additionalduties as assignes

COMPETENCIES

Strongwritten and verbal communication skills

Demonstrates the ability to developand execute comprehensive, multi-channel campaign strategies that clarifygoals, define target audiences, and drive engagement

Shapes clear, compelling messageframeworks that align with organizational voice, mission, and a multi-campuscontext

Creates structured campaign briefs,rollout plans, and planning tools that guide creative, communications, andproject workflows

Collaborates effectively withcreative, marketing, communications, and web teams to ensure alignment acrossstrategy, timelines, and execution

Communicates strategic directionclearly to internal teams and ministry partners, ensuring consistent messagingacross all platforms

Participates in post-campaignreviews, applying insights to improve future initiatives and campaigneffectiveness

Maintains and improves templates,processes, and planning tools to support repeatable and scalable campaignexecution

Stays informed on best practices inchurch communications, digital behavior, and evolving communication strategies

POSITION TYPE/EXPECTEDHOURS OF WORK
This is a full-time position. Days and hours ofoperation are generally scheduled Sunday– Thursday 9:00am-5:00pm. Schedule mayshift based on church needs.

PHYSICAL REQUIREMENTS
While performing the duties of this job, theemployee may be regularly required to do the following:

Ability to maintain good or corrected vision,including depth perception and focus adjustment

Ability to perform repetitive hand and armmovements

Ability to remain seated in a stationaryposition for extended periods

Ability to operate computer and office equipmentfor prolonged durations

Ability to lift up to 15 lbs. and occasionallypush/pull up to 50 lbs

Ability to communicate clearly and effectivelyin written and verbal form

EDUCATION AND EXPERIENCE

Minimum of two (2) years ofprofessional experience in marketing, communications, or strategy required

Bachelor’s degree in Marketing,Communications, Advertising, or a related discipline preferred

WORK ENVIRONMENT
Duties are performed in an office setting wherethe work and general environment may be fast-paced and hectic at times.Therefore, it is essential that the employee is able to effectively handle thenormal anxieties associated with the job and manage multiple projects in aninnovative environment. Environmental noise levels are minimal. Periodictravel to various locations may be required.

OTHER DUTIES

Must exemplify The CBCWays of Honor, Hospitality, Hustle, High Capacity, and Humility

Must be willing to workweekends and occasional special events

CBC Member, genuinedesire to serve God and the Church

Must live life beyondreproach 1 Timothy 3

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