Marketing Manager

We are a Ferndale-based cannabis producer dedicated to building high-quality, differentiated brands in the Washington state market. Our two flagship brands, Vikings and Absolute Fire , offers great value to consumers and represent distinct positioning within the cannabis category retail channels. We are seeking a dynamic, hands-on Marketing Manager to lead brand development, drive innovation, and elevate our brand presence in a highly regulated and competitive marketplace. Position Overview The Marketing Manager will participate in the strategic planning and will be responsible for leading executional marketing efforts for both Vikings and Absolute Fire . This role combines brand building, innovation pipeline management, content creation, trade marketing, event activation, and annual planning. This is an entrepreneurial role ideal for someone who can think strategically while executing tactically in a fast-paced, small-company environment. Key Responsibilities Brand Strategy & Development Participate in the development and execute annual marketing plans for Vikings and Absolute Fire Define and refine brand positioning, voice, and visual identity Ensure brand consistency across packaging, digital, retail, and event activations Monitor competitive landscape and identify opportunities for differentiation Communication & Content Calendar Develop and manage the annual and quarterly communication calendar Plan and coordinate product launches, promotions, and seasonal campaigns Oversee creation of compliant marketing materials (digital, print, POS, website, social media) Ensure all communications comply with Washington State Liquor and Cannabis Board (WSLCB) regulations Innovation & Product Pipeline Manage the innovation pipeline from concept to launch Conduct market analysis to identify trends and whitespace opportunities Collaborate with cultivation, production, and sales teams to align launch timing and inventory planning Develop launch toolkits and sell-in materials for retailers Trade Marketing & Retail Support Develop in-store merchandising tools and promotional materials Create sales decks and product education materials Support key retail relationships through marketing initiatives Track performance of campaigns and product launches Events & Brand Activation Plan and execute industry events, budtender engagements, and brand activations Manage event calendar and logistics Represent the company at key industry functions Develop sampling and educational strategies within regulatory guidelines Annual Planning & Budgeting Participate in annual strategic planning process Build and manage marketing budgets Set KPIs and track performance metrics Provide quarterly performance analysis and recommendations Qualifications 5+ years of marketing experience (CPG, cannabis, beverage alcohol, or similar regulated industry preferred) Strong understanding of Washington cannabis regulations (WSLCB marketing restrictions) Experience managing brand portfolios Demonstrated ability to manage multiple projects simultaneously Strong project management and organizational skills Analytical mindset with ability to translate data into action Creative thinker with strong execution capabilities Proficiency in marketing tools and platforms (Adobe, Canva, social platforms, email platforms, etc.) Bachelor’s degree in Marketing, Business, or related field preferred Ideal Candidate Profile Entrepreneurial and self-directed Comfortable working in a small team with high accountability Passionate about cannabis culture and brand building Strategic thinker who enjoys rolling up their sleeves Highly organized and deadline-driven Strong communicator internally and externally What Success Looks Like Clear, differentiated positioning for both brands Well-managed innovation pipeline with successful launches Strong retail support and trade relationships Consistent, compliant marketing execution #J-18808-Ljbffr