
Marketing Manager
Belcan, Greensboro, NC, United States
Job Title: Marketing & Exhibition Manager
Start Date: ASAP
Job Type: Contract to Hire
Schedule: M-F 8:00am - 5:00pm
Keywords: #MarketingManager #ExhibitionManagement #EventPlanning #TradeShows #B2BMarketing #ProjectManagement #DigitalEvents #CustomerEngagement
Job Responsibilities
Develop and manage yearly event and exhibition plan.
Plan and execute all in‑person and digital events, including customer events, dealer meetings, industry trade shows, association exhibits, product launches, internal field meetings, and special events.
Design unique and strategic event approaches, including digital strategies to maximize reach, engagement, and lead generation.
Ensure premium, world‑class brand presence and customer experience at all events.
Oversee all pre‑planning activities including site or platform selection, contract negotiation, event objectives, promotional planning, tradeshow design, and communications planning.
Collaborate with external agency partners to support event planning and execution.
Manage event and exhibit logistics including transportation, catering, audiovisual support, equipment, registration, travel arrangements, materials shipping, and demonstrations.
Review and recommend sponsorship opportunities to maximize company exposure.
Prepare and manage event and exhibit budgets.
Required Qualifications
4+ years of experience in Marketing Communications with demonstrated success.
Corporate or B2B event and exhibit management experience.
Bachelor's degree in Business Administration, Marketing Communications, or equivalent.
Strong organizational, planning, and project management skills.
Clear verbal and written communication skills.
Knowledge of the hospitality and tradeshow industry.
Creative design and production management capability.
Innovative problem‑solving and analytical skills.
Attention to detail and commitment to quality.
Required Knowledge / Experience
Experience managing multiple projects simultaneously in a fast‑paced environment.
Familiarity with digital transformation tools to enhance event experiences.
Track record of strategic planning and excellence in project management.
Ability to collaborate across cross‑functional teams and external partners.
Preferred Skills / Qualifications
Advanced skills in MS Office Suite (Word, Excel, PowerPoint) and Adobe Acrobat.
Intermediate skills in Adobe Creative Cloud (Photoshop, Illustrator, InDesign).
Knowledge of the North American trucking industry and customer expectations.
Experience with digital event platforms, budgeting tools, and project management software.
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