Manager, Consumer Insights (Brand) Chicago,Illinois,USA Marketing (20000004) Pos

## Manager, Consumer Insights (Brand)Chicago,Illinois,USA## **This role in summary**Whirlpool is seeking qualified candidates for a Manager, Consumer Insights (Brand). This role can be based in Riverview, MI or World of Whirlpool in Chicago.The Manager is responsible for supporting Whirlpool’s brand marketing priorities by representing the voice of the marketplace in all key commercial decisions, and will lead the design and management of primary research projects (both qualitative and quantitative) in support of Whirlpool commercial initiatives.This role sits within the Brand organization in the North American region, supporting our full portfolio of North American major appliance brands (Whirlpool, Maytag, KitchenAid, Amana, JennAir) across the Laundry, Refrigeration, Cooking, and Dishwasher categories. The Brand team promotes and maintains the brand image at local and national levels. This team coordinates marketing strategies, including pricing, expense budgets, advertising and promotion of our brands.## **Your responsibilities will include*** Lead, design, and manage primary research projects, both qualitative and quantitative, in support of Brand Marketing initiatives* Partner with the Brand team to identify and incorporate the right consumer insights at the right time to address strategic initiatives* Enable conversion from insights to action by building strong business and cross-functional relationships to become a critical component of the Brand organization* Build clear concise insights summaries, across brands and product categories as feasible, that can be socialized across the commercial organization* Explore, summarize and synthesize data (e.g., attributes, transactional, behaviors, etc.) to draw conclusions and make recommendations resulting in actionable strategies - what, so what, now what* Manage Brand market research spending to be on time, on budget* Lead education and training, e.g. empathy building/ insights, research methods, brand segments* Drive exposure to what's new/next eg. methods, trends and future forecasting## **Minimum requirements*** Bachelor’s degree* 5+ years of experience in leading and managing primary consumer research design, execution, reporting, vendor management, and budgeting## **Preferred skills and experiences*** Master’s Degree in one of the following: Marketing, Business Administration, Decision Science, Economics, Marketing Research, Behavioral Psychology, Social Sciences* Brand specific experience within Durable Goods categories* Storytelling: Translating data into clear, compelling narratives and recommendations for stakeholders* : Interpreting complex data, statistical modeling, problem-solving, attention to detail, drawing actionable insights* Strategic thinking agility: Connecting insights to business goals, developing brand strategy, influencing decisions.* Microsoft Office, Google Suite RSRWH## **What we offer**, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).Whirlpool’s Ways of WorkingOur goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:* **Always On Flexibility** - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.* **Two-Week Work from Anywhere** - Minimum of one-week increments for a total of two weeks per year.* **Sabbatical** - Four weeks paid leave after every five years of service.Years of experience4-88+* Less than 2 years* 2 - 4 years* 4 - 8 years* 8+ yearsTop skillsBrand ManagementBrand MarketingBrandingB2BAdvertisingAnalyticsData Privacy AgreementYou acknowledge you have reviewed our . We will automatically create a candidate profile for you using information in your CV. We may supplement your profile from publicly available business networks, like LinkedIn. We use matching algorithms to recommend positions to you or to highlight your application for recruiters with open positions suited to your skills. However, you are free to manually search and apply for all available positions. By submitting your CV, you consent to receive communications about current and future roles that we think you may be interested in, even after an unsuccessful application. You may unsubscribe at any time. See our for more information about your privacy rights. #J-18808-Ljbffr