Paid Media Specialist

We are looking for a Paid Media advertising enthusiast who gets excited about discovering new ways to reach audiences across platforms. You have a knack for managing ad budgets and staying on top of emerging social media trends. Your creative campaigns don't just look good—they deliver results. What We're Looking For Someone with hands-on experience running paid social & search advertising campaigns An expert with platforms like Meta Ads, Google Ads, and LinkedIn Ads A data-driven mind that can turn analytics into actionable insights Budget-savvy thinking to maximize every advertising dollar Strong organizational skills to juggle multiple campaigns Curiosity and eagerness to learn about new advertising tools and strategies Proficiency with Google Analytics and similar measurement attribution tools Skill in creating clear, compelling reports and presentations E-commerce experience is a plus Marketing-related degree preferred (but we value experience too!) Team player mentality Out-of-the-box thinking A meticulous, detail-orientated individual What You'll Do Take the wheel on social media & paid advertising campaigns for a small portfolio of clients Optimize campaign costs while maintaining (or improving!) performance Develop paid social advertising strategies that align with business goals Stay ahead of advertising trends and platform updates Analyze data and prepare performance reports that tell the story behind the numbers Work closely with our media team, creative team and third-party vendors Set (and hit!) meaningful goals and KPIs for each campaign Apply an innovative testing methodology to continuously improve campaigns Required Experience 2-4 years of experience within an agency setting Demonstrated proficiency with Meta Ads Manager & Google Ads required. Experience with advertising platforms including LinkedIn Advertising, Snapchat, and TikTok preferred. Experience setting up, monitoring, and optimizing campaigns for various objectives Understanding of audience targeting, A/B testing, and campaign optimization techniques Ability to engage with executive-level stakeholders and assist client conversations with confidence Strong organizational skills, attention to detail, and a commitment to delivering excellent performance results Ability to work independently and manage own projects in a fast-paced environment, as well as collaborate with and support efforts of the larger team Familiarity with paid social advertising metrics, measurement and KPIs Working knowledge of budget management for digital campaigns Experience collaborating with creative teams Working hours at on Eastern Standard Time #J-18808-Ljbffr