Digital Content Specialist | Health - 500328

Position Overview The University of Toledo is seeking a Digital Content Specialist to promote UToledo Health through social media. The role produces impactful digital content and engages in social media conversations that promote the institution’s clinical operations and contribute to new patient acquisition, patient retention and education, reputation management, and brand awareness and affinity. Strong marketing writing and video production skills are required. Job Description The Digital Content Specialist is responsible for the day‑to‑day production of digital content for UToledo Health on behalf of the Office of University Marketing and Communications. The role creates high‑quality digital content focused on promoting the institution’s clinical operations and contributing to new patient acquisition, patient retention, education, reputation management, and brand awareness and affinity. The specialist works with various marketing team members to produce impactful content, including scripting, pre‑production planning, recording, and editing digital video and audio. Under the direction of the Director for Digital Media, the Digital Content Specialist will assist with the organic social media strategy of the University and UToledo Health, including the University of Toledo Medical Center and affiliated clinics. The specialist often leads the creation of written content, video, podcasts, websites, email, and other marketing materials. The position also requires professionalism and discretion in responding to social media conversations, elevating issues to UToledo leaders when necessary, and providing advice on the best ways to engage on social media. Minimum Qualifications Bachelor’s degree in communications, public relations, marketing, video production, or digital communications. Skilled with video and audio, lighting, and related equipment. Proficient with Adobe Photoshop, Adobe Premiere, Adobe After Effects, Adobe Audition, and related creative software. Location and studio lighting experience is preferred. Demonstrated experience communicating news and information— including complex scientific, medical, and research subjects—to a layperson audience. Strong writing skills ranging from video scripts and news stories to tweets and headline writing. At least two (2) years of experience in video production. Portfolio of video production experience. Working Conditions Works in an open, professional office environment with possible high stress levels. Job requires regular travel within and between University campuses. Requires the lifting of video recording equipment and long periods of time on your feet. Conditions Of Employment To promote the highest levels of health and well‑being, the University of Toledo campuses are tobacco‑free. Pre‑employment health screening requirements for the University of Toledo Health Science Campus Medical Center will include drug and other required health screenings for the position. Equal Employment Opportunity Statement The University of Toledo is an equal opportunity employer. The University of Toledo does not discriminate in employment, educational programs, or activities on the basis of race, color, religion, sex, age, ancestry, national origin, sexual orientation, gender identity and expression, military or veteran status, disability, familial status, or political affiliation. The University is dedicated to attracting and retaining the best and brightest talent and fostering a culture of respect. The University of Toledo provides reasonable accommodation to individuals with disabilities. If you require accommodation to complete this application, or for testing or interviewing, please contact HR Compliance at hrcompliance@utoledo.edu or 419‑530‑4747 between the hours of 8:30 a.m. and 5 p.m. or apply online for an accommodation request. Computer access is available at most public libraries and at the Office of Human Resources located in the Center for Administrative Support on the UToledo Main Campus. #J-18808-Ljbffr