Marketing Specialist

Gold Medal Bakery is seeking a creative and detail-oriented Marketing Specialist to join our team. This role will support the development and execution of marketing initiatives that strengthen our brand, promote our products, and support both retail and B2B growth. The ideal candidate is organized, collaborative, and comfortable managing multiple projects in a fast-paced environment. Summary The Marketing Specialist is responsible for overseeing and executing the company’s overall marketing strategy across customers, brands, digital, retail and trade marketing channels. This role manages marketing initiatives from planning through execution, ensuring alignment with company goals. The Marketing Specialist collaborates cross-functionally with sales, product development, and leadership to drive brand awareness, customer acquisition, and retail growth. The Marketing Specialist develops marketing plans to achieve business opportunities and goals and must be a highly motivated and detail-oriented individual. Responsibilities And Essential Tasks Develops and implements comprehensive marketing strategies aligned with company objectives and market trends to increase market share, brand recognition and customer engagement. Assists in planning, organizing, and executing a variety of events to promote our company’s brand(s), product(s) and service(s). Cross Functional Collaboration. Collaborates with cross-functional teams to define and align various business objectives, internally and externally (3p partnerships, platforms, affiliates). Event & Sponsorship. Manages, organizes and promotes company events from event selection to registration, logistics, assigning volunteers/brand ambassadors, coordinating swag, samples, setup etc. to ensure successful event presence, brand visibility and lead generation (includes but is not limited to trade shows, sales meetings etc.) Web & Content Development. Creates and updates company materials including website(s) maintenance, sell sheets, product catalogs, brochures, banners, swag, signage, packaging, PPT templates and any other promotional materials for print or digital use. Social Media. Manages content and engagement for social media accounts (Instagram, Facebook, LinkedIn, TikTok etc.), ensuring content is aligned with brand standards and is posted on time per standards put in place for each respective brand/account. Prepares marketing budget and reports by collecting, analyzing, and summarizing data and spend. Manages competing priorities by setting clear expectations with stakeholders, maintaining clear and regular communications, working with teammates and allocating time effectively between multiple priorities. Supports product launches and promotional initiatives. Ensures relevant team members are engaged at key stages of projects & item development to ensure that critical business questions are adequately addressed and deadlines are met. Monitors and tracks market trends, customer behavior and internal performance including competitor activities, sales performance and industry news to inform strategic decisions. Updates job knowledge by participating in educational opportunities, reading trade publications and maintaining knowledge on emerging products and services with a focus on B2B conversion. Always operates according to company core values of caring, commitment, and integrity. Every employee is responsible for ensuring the highest degree of food safety and producing a quality product by following the standard operating procedures and adhering to the quality control standards. Anything which negatively affects or potentially affects the quality of the product (including damaged or inferior ingredients and produced product) must immediately be resolved by the employee or brought to the attention of a Supervisor. The above job description is not intended to be all inclusive, but is to serve as a guideline for the job, and is subject to change to meet the needs of Gold Medal Bakery or its customers. Qualifications Work Experience, Education, Preparation and Training Bachelor’s or master’s degree in marketing or a related field. 3+ years proven work experience in digital marketing, particularly within the industry, or equivalent combination of education, training and experience. Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, content creation and/or display advertising campaigns. Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate. Licenses and Certifications Must have a valid state driver’s license in the state of residence, active auto insurance and acceptable driving record. Skills And Abilities Strong work ethic. Strong project management skills. Proficiency in digital marketing tools (SEO, CRM software, social media and marketing automation software/applications). Strong creative thinking skills. Must be able to work independently as well as in a team environment. Outstanding communication and organizational skills. Must be able to work under pressure with stringent deadlines. Ability to research and identify emerging trends, customer preferences, and market conditions. Excellent interpersonal, collaborative and customer service skills. Proficient with Microsoft Office Suite and related software. Responsible self-starter, proven team player capable of taking initiative and making decisions. Independent Judgment and Consequence of Errors Works under general direction and exercises a high level of independent judgment. Has a wide latitude for independent action. Errors would result in significant cost in time, money administrative confusion and customer/consumer relations. Contact with Others Internal Works collaboratively with other employees in Sales and Marketing Departments, Procurement, Accounting & Finance and Logistics related to all marketing matters. External Marketing/Ad Agencies 3P Partnerships Work of Others No direct reports. SCHEDULE Hybrid schedule available, as determined by supervisor Physical And Mental Requirements Must be capable of exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects. Sedentary work involves sitting most of the time while driving or at desk work. Normal indoor lighting. Occasional travel is required. Mental and visual ability typical of administrative and data review and interpretation. Minimum visual standard for those preparing and analyzing data and figures, extensive reading and visual inspection for accuracy. Must be able to do basic math calculations to count, add, subtract, multiply and divide. Must be capable of moving up and down building stairways in a multi-level plant to complete various job assignments. Tasks require manual dexterity to use computer keyboards and various other office equipment. Tasks require reaching, sitting, standing, walking, grasping, feeling, talking and hearing. Must be capable of understanding complex instructions and communications. Reads and understands various company forms, policies and procedures. Must be able to communicate (hearing, speaking and writing/typing) in English in order to interact with employees on a regular basis, including responding to questions. Memory ability is required to process orders, manage employees and develop relationships. Must be able to work courteously and effectively with others, and to assist co-workers as required. EQUAL OPPORTUNITY EMPLOYMENT Gold Medal Bakery is proud to be an Equal Opportunity employer, seeking to create a welcoming and diverse environment. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Benefits Of Working At Gold Medal Bakery When you join the Gold Medal Bakery team, you not only become part of our team, but also join our family of individuals who help us to uphold our commitment of providing the best products and services. We view our team members as our most valuable asset, and provide competitive compensation and comprehensive benefits , including the following: Paid holidays, sick and vacation time Medical, Dental and Vision Insurance Plans Life, AD&D and LTD insurance 401K with discretionary company match Referral Bonuses Tuition Reimbursement Gym Membership Reimbursement Annual Physical Exam Incentive Doordash DashPass account for free food deliveries! Skecher’s Corporate Shoe Discount Annual Employee Family Company Events If you are qualified and interested in this position, we encourage you to apply now on our website at https://www.goldmedalbakery.com/employment-opportunities/ #J-18808-Ljbffr