Digital Marketing Manager - Outdoor Living

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Compensation
$85,000 – $115,000

Location
Irving, Texas

Schedule
Monday–Thursday in office | Friday remote

Why This is a Great Opportunity
At PrimeSource Building Products, you will play a pivotal role in shaping and expanding our Outdoor Living digital footprint across fast-growing premium brands in the building products industry. This is an opportunity to influence brand strategy, lead integrated digital initiatives, and collaborate with innovative leaders across Marketing, Product, Sales, and eCommerce.

You’ll join a values-driven organization that rewards creativity, continuous improvement, and results. If you’re a strategic and hands‑on marketer who thrives in high-growth environments and wants to make meaningful impact, this is the role for you.

Position Overview
The Digital Marketing Manager is a strategic and hands‑on role responsible for developing, executing, and optimizing comprehensive digital marketing strategies that increase brand awareness, drive web traffic, generate leads, and support overall business objectives. The role manages the company’s digital presence across multiple platforms—including websites, social media, SEO/SEM, email marketing, and digital advertising—to ensure a consistent and compelling brand message across diverse audiences.

This position will collaborate with internal teams and agency partners, oversee digital content development and analytics, and support sales and dealer networks with digital assets and tools. The ideal candidate blends creativity with analytic rigor, thrives in a fast‑paced environment, and is passionate about measurable results.

Key Responsibilities

Develop, execute, and optimize multi-channel digital marketing strategies including SEO/SEM, PPC, email, display advertising, social media, and content marketing

Lead campaign planning and execution: kick‑off, timelines, stakeholder communication, and post‑campaign reporting

Partner with cross‑functional teams and agencies to support product launches, promotions, events, and sales initiatives

Manage and enhance company websites and digital platforms

Create and publish engaging, optimized content across web and social platforms

Develop blogs, newsletters, and digital content to educate and grow audiences

Track and analyze web, social, and email performance using analytics platforms, CRMs, and advertising dashboards

Provide actionable KPI reporting and recommend optimization strategies

Conduct A/B testing to drive improved engagement and conversions

Optimize user experience across digital funnels and touchpoints

Support sales teams, dealers, and partners with digital tools and content

Manage project timelines and budgets with strong execution discipline

Partner with creative and external partners to ensure alignment with brand and strategy

Support trade shows, product launches, events, and training campaigns

Required Education, Skills & Experience

Bachelor’s degree in Marketing or related field, or equivalent experience

5+ years of experience in digital marketing; B2B or building products experience preferred

Proven success managing SEO/SEM, paid digital campaigns, email, and social media

Strong content strategy, inbound marketing, and customer‑journey knowledge

Exceptional copywriting, editing, and communication skills

Advanced analytical and data‑driven decision‑making capabilities

Demonstrated project management excellence in fast‑paced environments

Experience with Salesforce, Pardot, Marketing Cloud

Experience with WordPress or similar CMS

Experience with Workfront or other PM tools

Experience with Adobe Creative Cloud

Experience with Meta Business Suite & Microsoft Office

Equal Employment Opportunity Statement
PrimeSource Building Products, Inc. is an Equal Opportunity Employer. PrimeSource Building Products, Inc. is fully committed to equal employment opportunity (EEO) and maintaining a workplace free of discrimination and harassment based on race, gender, religion, age, color, national origin, disability, sexual orientation, genetic information, and other non‑merit factors. All persons shall be afforded equal employment opportunity at PrimeSource Building Products, Inc.

PrimeSource Building Products, Inc. prohibits discrimination in all aspects of its personnel policies, program practices, operations, and relationships with employees and applicants, including but not limited to recruitment, hiring, and merit promotion. PrimeSource Building Products, Inc. promotes programs of affirmative recruitment and employment at all levels of the organization. PrimeSource Building Products, Inc. subscribes to, and will implement to the full extent, all applicable laws that promote equality of opportunity.

PrimeSource Building Products, Inc. welcomes and encourages applications from persons with disabilities and will reasonably accommodate the needs of those persons. PrimeSource Building Products, Inc. is firmly committed to satisfying its affirmative obligations under the Rehabilitation Act of 1973 to ensure that persons with disabilities have every opportunity to be hired and advanced based on merit within the organization.

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Manufacturing

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