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Programmatic Activation Specialist - IQVIA Digital (Remote)

IQVIA, New York, NY, United States


Why consider this job opportunity: Salary up to $124,000.00 Opportunity for career advancement and growth within the organization Collaborative and innovative work environment with a focus on employee well‑being Chance to work with leading pharmaceutical brands and contribute to meaningful healthcare solutions Engage in a dynamic, fast‑paced environment that encourages creativity and problem‑solving Be part of a diverse team committed to driving measurable results for clients What to Expect (Job Responsibilities): Oversee the end‑to‑end technical setup, pacing, and launch of programmatic advertising campaigns Actively monitor campaign performance and make real‑time adjustments to optimize outcomes Execute advanced bidding strategies and deliver actionable insights to clients and internal stakeholders Proactively investigate and troubleshoot technical issues related to ad serving and performance Collaborate with Account Management to inform and consult on strategic optimization strategies What is Required (Qualifications): Bachelor’s degree preferred; background in business, marketing, analytics, or a related field preferred Minimum of 3 years of experience in a hands‑on programmatic trading role optimizing Display, Video, and Audio‑based campaigns Experience with DSPs such as FreeWheel, StackAdapt, The Trade Desk, and Amazon Advanced working knowledge of Excel, including Pivot Tables and VLOOKUPs Exceptional communication skills with the ability to translate programmatic concepts into actionable insights How to Stand Out (Preferred Qualifications): Deep understanding of the programmatic advertising ecosystem, including DSPs and bidding strategies Experience collaborating cross‑functionally with Account Management, Sales, and Product Teams Strong organizational skills with a strategic mindset and ability to anticipate needs Passion for programmatic advertising and a proactive, curious approach to problem‑solving Thrives in fast‑paced, dynamic environments with high expectations for leadership and innovation #J-18808-Ljbffr