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Growth Marketing Analyst

Payactiv, Milpitas, CA, United States


Driven by Excellence. Powered by Curiosity. United in Obsession to Do Good. At Payactiv, we believe everyone is worthy of financial dignity. Our team is built on a shared obsession to create products that reduce financial stress and improve lives. We thrive on curiosity, strive for excellence, and act with purpose every day. If you’re inspired to reimagine what’s possible for workers everywhere, explore our openings—or reach out and introduce yourself. There’s always room at the table for passionate problem‑solvers. Digital Marketing Specialist Who we are… We are Payactiv, a FinTech company in the heart of Silicon Valley, devoted to giving workers access to their earned wages when they need them. Payactiv is the pioneer and industry leader in Earned Wage Access. We are the only Certified B Corporation and Public Benefit Corporation in our industry. Our app provides millions with financial services that help them avoid debt, manage their finances, and regain flexibility to pay for things on their own schedule. Payactiv is looking for a Digital Marketing Specialist to join our Growth Team. You’ll be writing compelling copy primarily for campaigns that accelerate customer engagement, improve acquisition and increase retention in alignment with our brand and values. You’ll play an integral part in growing our users and usage for various products and services that make a positive impact in the lives of millions of our users. You’ll think creatively and write for campaigns within social, email, text, in‑app, and print channels. You are a critical part of a team responsible for the success of our platform. On a daily basis, you’ll also collaborate with Marketing, Product, Sales, Operations, Compliance, and Leadership. For Payactiv, writing isn’t just a recurring monotonous task — it is at the core of who we are, what we do, how can we help our users save money and live better by connecting and communicating with them. You are a creative and compelling storyteller, witty, engage with users, sweat the smallest details, understand what it takes to develop impactful creative work, and have no hesitation to express your opinion. You can share, explain, and sell ideas, and you can encourage and help others to do the same. What you’ll do… Write copy for email, text, and in‑app campaigns, social posts, display ads, growth marketing campaigns, and SEO Translate content and marketing strategies into copy that communicates the core values of our products and services Learn how to use customer and data insights to create inspiring work Bring fresh ideas that push creative work forward Consider user journey across several products and feature touchpoints Be willing to iterate quickly and receive feedback constructively Work with others to write within the guides of our brand voice and tone What you need… 4 years of writing experience in consumer financial services Ability to explain the benefits of products in simple, human ways to consumers Interest in understanding performance‑based marketing strategies and using data to make smart, hardworking creative deliverables Interest in technology and the future evolution of content creation and distribution Marketing campaign examples showcased in a portfolio is a bonus Well versed in G Suite and Microsoft Office What we offer: Fully paid health, dental and vision insurance 401K, traditional and Roth Tuition Assistance or Tuition Reimbursement Monthly Gym Reimbursement Paid time off to volunteer Paid Family Leave (California) Paid Vacations Complimentary office lunches Opportunity to grow Opportunity to work with a great team committed to making a difference. Apply Now ➔ Working here has its perks Certified good guys Payactiv is a certified B-Corp and Public Benefit Corporation. Not only are we dedicated to conducting business with the highest standards, it’s our legal commitment. Make it meaningful Our purpose is to help lower income workers reduce financial stress and improve wellbeing. Your work here would impact millions of people every single day. Culture is key We have a highly collaborative and lively environment. Join monthly team bonding events, workout groups, interest groups, or the dance party in the marketing office. We want you to excel We encourage team members to attend events, find online courses, and explore their creative ideas. Ask about our education reimbursement programs. We got you covered We offer our employees health, dental, and vision coverage with a medical expense card to cover most co‑pays. We also offer a monthly internet and cell phone reimbursement. Payactiv is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members. Apply today Fill out the form below to submit your application to our HR department. Our team will get in touch with you if we think you’re a good fit. 24 hour support: 1 (877) 937-6966 | support@payactiv.com Payactiv, Inc. NMLS ID: 2591928 Payactiv holds earned wage access services (EWA) license number 2591928EWA with the Wisconsin Department of Financial Institutions. Apple and the Apple logo are trademarks of Apple Inc., registered in the U.S. and other countries. App Store is a service mark of Apple Inc., registered in the U.S. and other countries. Google Play and the Google Play logo are trademarks of Google LLC. Galaxy Store and the Galaxy Store logo are registered trademarks of Samsung Electronics Co., Ltd. * The Payactiv Visa Prepaid Card and the Payactiv Visa Payroll Card are issued by Central Bank of Kansas City, Member FDIC, pursuant to a license from Visa U.S.A. Inc. Certain fees, terms, and conditions are associated with the approval, maintenance, and use of the Card. You should consult your Cardholder Agreement and the Fee Schedule at payactiv.com/card411 . If you have questions regarding the Card or such fees, terms, and conditions, you can contact us toll-free at 1-877-747-5862, 24 hours a day, 7 days a week. ** Central Bank of Kansas City does not administer, nor is liable for earned wage access. #J-18808-Ljbffr