Product Marketing Manager

About Enovis Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com. Job Title Product Marketing Manager Reports To Sr. Director, Marketing Location Carlsbad, CA / Remote Business Unit Description Bracing and Supports – Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos. What You'll Do As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes. Key Responsibilities Product Development Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC Utilizes market research to properly inform strategy for product commercialization Develops business cases and presents to senior leadership team Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force Product Line Management and Strategy Acts as subject matter and product expert for the assigned product portfolio Supports portfolio growth initiatives by providing insights related to VOC and market trends Collaborates with sales teams to define customers’ needs and workflows Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends Develops and manages relationships with KOLs Provides monthly product forecasts to operations to support inventory planning Supports sales with resolving product issues or information in collaboration with cross‑functional partners Assists in annual strategic planning process Promotions and Channel Support Owns the development and execution of a multi‑segment marketing strategy Develops and executes annual marketing plans for the assigned product to meet revenue growth expectations Utilizes various communication channels to promote, position, and message to all customer stakeholders Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio Develops sales support tools in collaboration with sales operations team Assesses market and competitive landscape to inform strategic planning process Supports sales training team to educate new sales representatives on the assigned product portfolio Works cross‑functionally with other business units to promote comprehensive continuum of care Works closely with 3rd‑party marketing agencies to develop new messaging strategies and conduct market research Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness Maintains list pricing and field discount guidelines Attends and supports industry events Special projects, such as researching trends, developing reports, and other projects as required from time to time Minimum Basic Qualifications Minimum of 4+ years of marketing and/or sales experience in medical device, orthopedics, or a related healthcare field 2+ years product marketing experience Bachelor’s degree required Travel Requirements Must be able to travel up to 30% of the time; both domestic and international travel is required Typical work‑related travel assignments range 1–3 days, and overnight, out‑of‑town stays are required Desired Characteristics MBA preferred Demonstrated critical/analytical thinking ability Demonstrated ability to support and execute a business/franchise strategy Familiarity with managing a product P&L Excellent verbal, written and presentation skills Ability to multi‑task and meet given deadlines Ability to work collaboratively in a cross‑functional team environment Ability to understand and adapt to complex business processes and procedures Familiarity with executing new product launches Proficiency in Microsoft Office (Excel, Word & PowerPoint) Benefits Medical Insurance Dental Insurance Vision Insurance Spending and Savings Accounts 401(k) Plan Vacation, Sick Leave, and Holidays Income Protection Plans Discounted Insurance Rates Legal Services Equal Employment Opportunity Enovis provides equal employment opportunities based on merit, experience, and other work‑related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law. #J-18808-Ljbffr