Digital Marketing Manager

Chesapeake Search Partners is partnering with a fast-growing communications company supporting mission-critical operations to identify a Digital Marketing Manager. This individual will lead data-driven digital marketing initiatives focused on generating qualified leads and driving measurable revenue growth. This role is ideal for a hands-on digital marketing professional with SaaS experience who can translate insights from marketing technology and customer behavior into actionable strategies that drive results. Key Responsibilities: Develop and execute revenue-focused digital marketing campaigns that drive qualified leads and support sales growth. Manage and optimize SEO, SEM, paid media, and retargeting campaigns to increase pipeline and conversion rates. Track customer behavior and engagement across digital channels to identify high-intent prospects. Build targeted campaigns using insights from CRM, marketing automation, and analytics platforms. Ensure marketing-generated leads are captured, qualified, and efficiently routed to the sales team. Monitor campaign performance and measure impact on pipeline, conversions, and revenue. Continuously test, analyze, and refine campaigns using data-driven insights and performance metrics. Qualifications: Experience in digital marketing within a SaaS environment (preferably small to mid-size companies). Strong expertise in SEO, SEM, paid digital campaigns, and marketing analytics. Hands‑on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, etc.). Ability to connect marketing activity to sales outcomes and revenue impact. Analytical, data‑driven mindset with strong campaign optimization skills. #J-18808-Ljbffr