Lifecycle Marketing Specialist (Email & SMS Focus)

Location: Remote (worldwide) or Austin, TX Type: Part time / Contractor About the Role We’re looking for a data-driven Lifecycle Marketing Specialist who will own our email and SMS marketing strategy and execution. You’ll play a key role in shaping the customer journey, driving engagement, and maximizing retention and revenue through effective flows and campaigns. How to Apply To be considered for this role, you must submit both a resume and a cover letter explaining why you would be a great fit. Applications that do not include both documents will not be considered. Key Responsibilities Email & SMS Marketing – Core Responsibilities Build and optimize flows and automations in Klaviyo to drive revenue and retention Plan, execute, and manage one-time campaigns with clear goals and segmentation strategies Write copy that maintains urgency and clarity, aligned with our brand voice and customer journey Create clear briefs for the graphic designer. Monitor performance and iterate based on results (A/B testing, open/click rates, revenue attribution) Maintain and organize customer segments to ensure relevant targeting Ensure timely delivery of all lifecycle communications Own the retention piece of the Marketing Calendar Track and report email marketing performance, delivering insights to optimize future campaigns. What We’re Looking For Proven experience with Klaviyo (flows, campaigns, segmentation) Exceptional copywriting skills tailored to e-commerce Data-minded: you know how to evaluate performance and iterate for results Highly organized with strong project management skills Bonus: Electric bike knowledge What You’ll Get Autonomy to lead lifecycle strategy in a fast-growing company Access to a supportive, passionate team (and electric bikes!) Competitive salary and benefits based on experience Optional Responsibilities (These can be adapted based on your experience and interest) Paid Media Support scheduling and launching of Meta and Google ad campaigns Write ad copy and verify creative specs Track daily performance and provide optimization recommendations Analyze creative performance and suggest iterations Creative Project Management Manage creative briefs for all campaigns (ads, emails, site, etc.) Coordinate with designers, videographers, and content creators Organize and maintain content libraries across shared drives Shopify Site Management Set up and manage discounts and promotional offers Update homepage assets (hero images, banners) based on campaigns Influencer & Affiliate Programs Manage relationships with influencers and affiliate partners Send contracts, track deliverables, and follow up on content Write content briefs and ensure alignment with brand messaging #J-18808-Ljbffr