Retail Partner Marketing Manager, Brand Partnerships

Retail Partner Marketing Manager, Brand Partnerships Duration: 1 Year – good chance of extension Remote anywhere in US Pay: $75.00 /W2 with 2 weeks PTO The Sage Groups’ Client is seeking a Partner Marketing Manager for Retail Brand Partnerships plays a pivotal role in maintaining our client's brand integrity and driving successful marketing campaigns with our largest OEM partners. This individual will be responsible for reviewing and approving brand creative, project managing timelines and deliverables, facilitating the creative asset process, serving as a brand partnerships point of contact, and training partners on best in class execution of our branding. Additionally, this role leads the development of collaborative launch frameworks, go-to-market strategies, and product launch setups to ensure successful partner executions. Key Responsibilities Launch & Go-To-Market (GTM) Execution Architect and lead collaborative launch frameworks and structures for highly visible OEM partners. Develop comprehensive GTM strategies and consult on partner playbooks and toolkits to ensure alignment with shared business goals. Consult on in-store merchandising planning and execution, ensuring physical retail displays and point-of-sale assets align with overarching brand and product launch goals. Build and execute launch marketing programs while actively managing sustaining budgets. Directly responsible for product launch marketing readiness, including overseeing Product Detail Pages (PDP), asset reviews, in-store readiness, and packaging reviews. Brand Creative Review and Approval Review and approve all brand creative assets submitted by OEM partners to ensure alignment with client's brand guidelines and standards. Provide constructive feedback and guidance to partners to ensure creative excellence and brand consistency. Streamline workflows and processes to improve efficiency and reduce turnaround times. Draft brief for required Retail Marketing toolkits socializing with internal OEM stakeholders and aligning on input to ensure alignment with key messaging goals. Attend and participate in all creative reviews, bringing input and leading status communications with OEM stakeholders at designated milestones. Project Management & Cross-Functional Collaboration Direct complex timelines and deliverables across a matrix of internal and external stakeholders, including business development, sales, and product teams. Cultivate and leverage strong cross-functional relationships to drive alignment, resolve roadblocks, and ensure seamless end-to-end execution. Proactively identify and mitigate risks, manage dependencies, and optimize resource allocation across concurrent marketing campaigns. OEM Point of Contact Serve as the primary strategic advisor and escalation point for OEM partners on all creative, brand, and marketing-related initiatives. Lead comprehensive training sessions to empower partners on client's creative toolkits, brand guidelines, and evolving best practices. Navigate complex partner dynamics, resolving high-level inquiries and driving consensus among diverse stakeholders. Minimum Qualifications Education: Bachelor's degree in Marketing, Communications, or a related field. Experience: 5-10 years of experience in brand marketing, project management, partner marketing, creative project management, or a related field. Retail Expertise: Must have established experience working directly with external retail partners. Skills Advanced project management skills with the ability to manage multiple projects simultaneously. Excellent communication and interpersonal skills with the ability to build relationships with internal and external stakeholders. Self directed learner with ability to work through ambiguity and adapt to change. Deep understanding of brand management and marketing principles. Experience with project management tools. #J-18808-Ljbffr