Sr Growth Marketing Manager

About Rugiet Rugiet is a fast-growing, Austin-based direct-to-consumer telemedicine company reinventing men’s health. We combine clinical rigor, luxury service, and a modern digital experience to deliver personalized, compounded treatments at scale. We’re not here to blend in. We’re building the future of healthcare and we move fast. Role Summary Rugiet is a leader in modern men’s health, known for disrupting the industry with patented, clinical solutions like Ready. As we scale into new categories—from sleep and hair loss to weight management—we need a Senior Growth Marketing Manager to own the strategy and execution of one of our largest channels: Paid Social. You are a data-obsessed performance marketer who lives in Ads Manager but thinks like a creative strategist. You will be responsible for managing multi-million dollar budgets across Meta and TikTok, driving efficient customer acquisition (CAC) while scaling our reach. At Rugiet, growth is not just about spending; it’s about architecting a machine that turns data into insights and insights into revenue. Key Deliverables Full-Funnel Ownership: Own the end-to-end strategy, setup, and day-to-day optimization of Paid Social campaigns (Meta, TikTok, and experimental channels). Budget & Efficiency: Manage 7-figure monthly budgets with a relentless focus on CAC targets. Creative Strategy & Testing: Partner with the Creative team to build a high-velocity testing engine. You don't just "run ads"—you develop hypotheses on what "thumb-stopping" content looks like for our unique patient personas. Data Integration: Work with our Analytics team to refine attribution models, ensuring we understand the true "Incrementality" of our social spend. Landing Page Strategy: Collaborate with the Digital Product team to optimize post-click experiences, ensuring our landing pages convert at peak efficiency. Compliance Stewardship: Ensure all creative and targeting strategies adhere to healthcare regulations (FDA, FTC, and HIPAA). Culture Fit Solutions-First Mindset: When platform changes (like iOS updates) happen, you don't just report the drop in performance; you engineer a workaround. Radical Accountability: You own your numbers. You are the first to flag a performance dip and the first with a plan to fix it. Urgency is the Default: We move fast. You thrive in an environment where a testing cycle lasts days, not months. Strategic Curiosity: You are constantly exploring "beta" opportunities and emerging platforms to keep Rugiet at the cutting edge of D2C growth. Requirements Experience: 6+ years of hands-on experience in performance marketing, with at least 3+ years directly managing high-scale Paid Social accounts (D2C subscription and/or telehealth preferred). Technical Mastery: Deep expertise in Meta Ads Manager, TikTok Ads Manager and Snap Ads is non-negotiable. Analytical Prowess: Advanced skills in Excel/Google Sheets and BI tools (Looker, Tableau). You should be comfortable building your own performance dashboards. Testing Frameworks: Proven track record of running rigorous A/B and multivariate tests across creative, audience, and bidding strategies. Scale Capability: Experience managing annual spends exceeding $50M+ while maintaining strict efficiency goals. Healthcare Experience: Previous experience in a regulated industry or telemedicine is a massive advantage. To Apply If you are a performance-obsessed marketer excited by the opportunity to scale a high-growth healthcare brand by architecting data-driven social strategies and optimizing multi-million dollar budgets , we want to hear from you. Please submit your resume and a cover letter detailing your experience in managing high-scale paid social accounts, your approach to creative testing, and why you are the right person to drive Rugiet’s next phase of growth. #J-18808-Ljbffr