Marketing Manager

Overview Schedule: Monday through Friday, from 9am to 5pm. Compensation We Offer The initial compensation for this position ranges from $103,379 to $127,149 annually; depending on experience, location and internal equity considerations Benefits We Offer Benefits eligibility starts on day ONE! We provide a robust benefits package which includes medical, dental & vision 401K Employer Match up to 4% Competitive Time Off Plans Must meet eligibility requirements based on employment status In support of Agency emerging and statewide services growth, the Marketing Manager collaborates with the Communications team, internal Program Directors/Managers and external partners to oversee/execute strategic marketing campaigns that effectively elevate Agency brand awareness. Manages vendors/platforms ensuring consistent and compelling messaging, guiding the Marketing Specialist with day-to-day tactical direction, to ensure the delivery of campaigns. In addition, the results are measured in terms of audience engagement and participation in marketing-led events. Campaign and Channel Leadership Strategic Marketing: Lead the logistical planning, execution, and optimization of marketing campaigns across Pacific Clinics emerging and statewide programs, Head Start and other functions statewide. Brand Messaging: Ensure consistent and compelling brand messaging across all marketing collateral and channels: social media, web, email, SMS, SEO/SEM/GEO, local search, print, podcasts and events. KPI Development: Oversee key performance indicators (KPIs) to measure the success of marketing campaigns and refinement of engagement strategies. Provide regular reports and insights to senior leadership. Content & Storytelling Engagement Marketing Strategy: Develop messaging journeys that align with program relationship objectives and benefit the engagement experience through email marketing campaigns, social/paid media and SMS to nurture leads and further engage with existing program participants. Marketing Campaign Development and Execution: Strategize and oversee development and execution of marketing campaigns that support service and program initiatives Social Media Strategy: Collaborate with internal stakeholders and external contractors to develop and implement a cohesive social media strategy ensuring consistent and engaging content across social platforms. Content Capture: Identify and support processes and strategy for capturing relevant data and leveraging on-site event content for use in marketing material development, awards strategies and social media content. Data Analysis and Reporting: Track and analyze marketing metrics to assess effectiveness and impact; Prepare reports for senior leadership and partners; Use data-driven insights to optimize engagement strategies and improve marketing outcomes. Performance Analysis: Monitor and analyze marketing campaign performance, providing regular reports and insights to optimize strategies, including Google Analytics, Yelp and other platforms. SEM and Inbound Marketing: Implement/manage SEO and inbound marketing strategies, working with third-party experts as necessary. Calendar/Project Management: Assist with the direction and adherence to structured content plans across multiple programs and channels, including but not limited to: web content, podcast production, social media content, webinar production, website and landing page launches. Strategic Partnership Management: Manage vendors that align with the organization’s marketing strategy and maintain long-term relationships with existing partners. AI Adoption: Develop a general curiosity for the ethical use of AI for improving department efficiency. Qualifications Bachelor’s degree in a related field or the equivalent combination of education, training and experience and five (5) or more years of integrated marketing and/or campaign experience in a marketing role, preferably within an agency or consulting setting (nonprofit, healthcare or education preferred). Proven leadership and project management skills with the ability to build strong relationships across executives, staff, vendors, and partners. Proficiency in using marketing tools and software, such as email marketing platforms, CRM systems and analytics tools. Expert knowledge of Salesforce products and the Salesforce partner ecosystem is preferred. Experience developing SMS Text Messaging and Short Code Campaigns and knowledge of legal and regulatory compliance related to TCPA, HIPAA, CCPA and CPRA. Knowledge of SEO and experience working with third-party experts, external creatives, paid media teams/agencies to efficiently implement projects on time and within budget. Experience engaging internal and external creative and paid media teams/agencies to efficiently implement projects on time and on budget. Be the marketing engagement channel expert, monitoring industry trends to identify new strategies, tools and service providers/partners to help improve marketing capabilities. Experience using AI and leveraging automation tools to improve customer relevance and campaign effectiveness preferred. Will be required to travel approximately 5% of the time within California. Physical Requirements While performing the duties of this job the employee is frequently required to stand or sit. The employee is required to use hands to produce records and/or documentation in manual or electronic format. The employee must regularly lift and/or move up to 5 pounds and occasionally move or lift up to 10 pounds. Job Competencies Skilled at collaborating with internal teams and external stakeholders to align strategies, gain consensus, and deliver integrated marketing efforts. Analytically inclined with the ability to manage multiple projects simultaneously and balance project deadlines effectively and efficiently. Excellent written and verbal communication skills, with the ability to create compelling marketing content. #J-18808-Ljbffr