Content Manager: Performance & Product Content
WIN Reality, Inc., Austin, TX, United States
Content Manager: Performance & Product Content
Location: Austin, TX (In-office) or Remote
Department: Marketing
Reports to: Head of Marketing
About WIN Reality
WIN Reality is a sports technology company revolutionizing how baseball and softball players prepare for the game. Through immersive VR training, AI-powered swing analysis, bat-path analytics, and connected field technology, we provide athletes and coaches with the most advanced player development platform in the sport.
We work with players and organizations at every level, from youth and travel ball to college programs and professional teams, and are backed by leading growth investors.
WIN Reality is a dynamic, fast-growing company built by people who love sports, competition, and technology. Our culture reflects what makes sports special: camaraderie, shared success, accountability, and continuous improvement.
About the Role
We are hiring a Content Manager: Performance & Product Content to own the execution, quality, and distribution readiness of WIN Reality’s content across video, written, social, and in-product channels.
This is a hands‑on, execution‑focused role responsible for turning ideas, partner collaborations, product launches, and campaign briefs into finished, high‑quality content assets that drive awareness, education, engagement, and revenue.
You will serve as the central content executor across marketing, working closely with Product Marketing, Lifecycle, Paid Media, and the Partnership Manager to produce and finalize content used across:
Paid media creative
Owned social channels
Website and blog
Email and lifecycle campaigns
In-product content experiences
SwingLabs, WIN Reality’s in‑app content hub
This role owns organic social channel execution , publishing, and growth across both WIN Reality and Blast Motion platforms in addition to creating and finalizing the core content assets that power the other downstream channel executions.
This role works closely with Design and Lifecycle Marketing partners. Visual asset execution is supported by WIN’s Design team, and Lifecycle Marketing is responsible for extending core content into email, push, and SMS channels.
Success in this role is measured by content output quality, execution speed, organic social growth and engagement, cross‑channel usability, and contribution to campaign and product performance.
Key Responsibilities
Content Creation & Execution (50%)
Own creation and final execution of core marketing content across video, written, and social formats
Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team.
Create content through both internally driven and partner‑driven workflows, including:
Internally originated campaigns and product content
Partner and creator collaborations coordinated through the Partnership Manager
Support two partner content models:
Partners who produce their own content
Partners who rely on WIN for production and editing
Serve as the internal execution lead for partner content deliverables and collaborative productions
Edit and assemble content into channel‑ready formats
Ensure content meets WIN brand, performance, and product accuracy standards
Maintain consistent tone and instructional clarity across all outputs
Organic Social Channel Ownership (50%)
Own day‑to‑day management of WIN Reality and Blast Motion organic social channels across: Facebook, Instagram, TikTok, YouTube, LinkedIn
Plan, create, publish, and manage organic social content calendars
Produce and adapt content for platform‑native formats
Post consistently and optimize content mix by platform
Curate performance, training, product, and partner content for social distribution
Engage with community comments and conversations to build audience trust and interaction
Collaborate with the Partnership Manager to amplify creator and partner content
Coordinate with Paid Media to identify organic posts suitable for paid amplification
Track platform performance and growth metrics and report on results
Continuously test formats, hooks, and content types to grow reach and engagement
Cross‑Functional Collaboration
Work closely with:
Partnership Manager (partner content and creator collaborations)
Product Marketing (product and campaign briefs)
Lifecycle Marketing (who extends core content into email, push, and SMS programs)
Paid Media (creative variants and ad formats)
Design (visual execution and asset production support)
Translate strategic briefs into execution‑ready core content assets that can be reused across paid, product, social, and lifecycle channels
Qualifications
Experience
4+ years in content production, content marketing, or creative execution
Strong experience producing video and social‑first content
Experience editing and packaging short‑form performance content
Experience supporting campaign and product marketing content
Experience managing and growing brand social media channels preferred
Domain Knowledge
Strong working knowledge of baseball and/or softball required
Familiarity with training, coaching, or player development strongly preferred
Able to recognize high‑quality instruction and mechanics content
Skills
Strong video editing and content production skills
Strong writing and content structuring ability
Able to turn rough inputs into polished outputs
Comfortable working from briefs and production outlinesHigh attention to detail and instructional accuracy
Organized and deadline‑driven
Comfortable working with athletes, coaches, and creators
Able to manage multiple content streams simultaneously
Comfortable working with creators and athletes on‑camera and in live environments
Success Traits
The ideal candidate is:
Sports‑native and performance‑minded
Creative but execution‑focused
Fast and detail‑oriented
Comfortable shipping high volumes of content
Coachable and collaborative
Quality‑focused without being perfection‑blocked
Energized by building content that helps athletes improve
#J-18808-Ljbffr
Location: Austin, TX (In-office) or Remote
Department: Marketing
Reports to: Head of Marketing
About WIN Reality
WIN Reality is a sports technology company revolutionizing how baseball and softball players prepare for the game. Through immersive VR training, AI-powered swing analysis, bat-path analytics, and connected field technology, we provide athletes and coaches with the most advanced player development platform in the sport.
We work with players and organizations at every level, from youth and travel ball to college programs and professional teams, and are backed by leading growth investors.
WIN Reality is a dynamic, fast-growing company built by people who love sports, competition, and technology. Our culture reflects what makes sports special: camaraderie, shared success, accountability, and continuous improvement.
About the Role
We are hiring a Content Manager: Performance & Product Content to own the execution, quality, and distribution readiness of WIN Reality’s content across video, written, social, and in-product channels.
This is a hands‑on, execution‑focused role responsible for turning ideas, partner collaborations, product launches, and campaign briefs into finished, high‑quality content assets that drive awareness, education, engagement, and revenue.
You will serve as the central content executor across marketing, working closely with Product Marketing, Lifecycle, Paid Media, and the Partnership Manager to produce and finalize content used across:
Paid media creative
Owned social channels
Website and blog
Email and lifecycle campaigns
In-product content experiences
SwingLabs, WIN Reality’s in‑app content hub
This role owns organic social channel execution , publishing, and growth across both WIN Reality and Blast Motion platforms in addition to creating and finalizing the core content assets that power the other downstream channel executions.
This role works closely with Design and Lifecycle Marketing partners. Visual asset execution is supported by WIN’s Design team, and Lifecycle Marketing is responsible for extending core content into email, push, and SMS channels.
Success in this role is measured by content output quality, execution speed, organic social growth and engagement, cross‑channel usability, and contribution to campaign and product performance.
Key Responsibilities
Content Creation & Execution (50%)
Own creation and final execution of core marketing content across video, written, and social formats
Produce and finalize core content assets from briefs provided by Product Marketing, Growth/Paid Media, Lifecycle Marketing, and Partnerships. These assets are then extended into email, push, and SMS channels by the Lifecycle Marketing team.
Create content through both internally driven and partner‑driven workflows, including:
Internally originated campaigns and product content
Partner and creator collaborations coordinated through the Partnership Manager
Support two partner content models:
Partners who produce their own content
Partners who rely on WIN for production and editing
Serve as the internal execution lead for partner content deliverables and collaborative productions
Edit and assemble content into channel‑ready formats
Ensure content meets WIN brand, performance, and product accuracy standards
Maintain consistent tone and instructional clarity across all outputs
Organic Social Channel Ownership (50%)
Own day‑to‑day management of WIN Reality and Blast Motion organic social channels across: Facebook, Instagram, TikTok, YouTube, LinkedIn
Plan, create, publish, and manage organic social content calendars
Produce and adapt content for platform‑native formats
Post consistently and optimize content mix by platform
Curate performance, training, product, and partner content for social distribution
Engage with community comments and conversations to build audience trust and interaction
Collaborate with the Partnership Manager to amplify creator and partner content
Coordinate with Paid Media to identify organic posts suitable for paid amplification
Track platform performance and growth metrics and report on results
Continuously test formats, hooks, and content types to grow reach and engagement
Cross‑Functional Collaboration
Work closely with:
Partnership Manager (partner content and creator collaborations)
Product Marketing (product and campaign briefs)
Lifecycle Marketing (who extends core content into email, push, and SMS programs)
Paid Media (creative variants and ad formats)
Design (visual execution and asset production support)
Translate strategic briefs into execution‑ready core content assets that can be reused across paid, product, social, and lifecycle channels
Qualifications
Experience
4+ years in content production, content marketing, or creative execution
Strong experience producing video and social‑first content
Experience editing and packaging short‑form performance content
Experience supporting campaign and product marketing content
Experience managing and growing brand social media channels preferred
Domain Knowledge
Strong working knowledge of baseball and/or softball required
Familiarity with training, coaching, or player development strongly preferred
Able to recognize high‑quality instruction and mechanics content
Skills
Strong video editing and content production skills
Strong writing and content structuring ability
Able to turn rough inputs into polished outputs
Comfortable working from briefs and production outlinesHigh attention to detail and instructional accuracy
Organized and deadline‑driven
Comfortable working with athletes, coaches, and creators
Able to manage multiple content streams simultaneously
Comfortable working with creators and athletes on‑camera and in live environments
Success Traits
The ideal candidate is:
Sports‑native and performance‑minded
Creative but execution‑focused
Fast and detail‑oriented
Comfortable shipping high volumes of content
Coachable and collaborative
Quality‑focused without being perfection‑blocked
Energized by building content that helps athletes improve
#J-18808-Ljbffr