Marketing Manager

An innovative, expanding, international company rooted in the Annapolis/Kent Island area of Maryland is looking for a talented and creative marketing professional for their Marketing Manager role. This solution-based position leads the development and execution of our strategic marketing initiatives to strengthen brand awareness, drive customer engagement and support revenue growth.As a customer centric, family-oriented organization, we focus on career minded individuals searching for their once in a lifetime opportunity to join our winning team! This position will report directly to the Industrial Business Development Manager.
Responsibilities Develops, designs and executes a national marketing strategy that focuses on driving growth by identifying lead generation opportunities and creating integrated campaigns
Plan and manage multi-channel campaigns across digital, social, email, events, and traditional media
Oversee the selection, coordination, and management of trade exhibitions, seminars, conferences and other industry events
Reports monthly on campaign performance metrics, using internal and external measurement tools and resources to analyze, track and optimize both online and print advertising campaigns
Analyzes market trends, customer insights and competitive data to play an active role in the company sales plan to promote and drive revenue
Manages marketing budget, vendor relationships and partners
Coordinates, develops and produces marketing communication projects and activities from direct response ads to email marketing and automation, and CRM vertical campaign management
Engages in the development and execution of strategic marketing communications to efficiently support product launch campaigns, collaborating with various departments to define product roadmaps
Builds awareness, preference and demand in target market segments for existing products
Utilizes Salesforce & account engagement tools to cultivate and nurture relationships with leads and customers
Collaborates and participates in marketing strategies and best practices with the North America Marketing team members
Performs other duties as assigned
Some travel may be required
Required Skills / Experience College degree with a focus in Marketing, Communications or other related study
(3-5) years of relevant experience; knowledge of highly engineered and/or technical products preferred
Strong experience developing marketing programs and supporting materials to generate and nurture sales leads while promoting the Company brand.
Detail-oriented with proficient computer skills, especially in the use of Microsoft Office, Adobe Creative Suites, Salesforce CRM and Wordpress required
Strategic thinking ability, excellent people and time management skills, and the ability to manage multiple projects and large teams
Superior written and verbal communication skills
Ability to influence cross-functional teams without formal authority
Proactive mind-set – anticipates issues and provides solutions
Benefits & Compensation Salary commensurate with experience
Company subsidized Medical, Dental, and Vision benefits effective the first of the month following 30 days of employment, 401K with 3% Safe Harbor Contribution, Performance Bonus, 13 paid vacations days, 5 paid sick days and 12 paid holidays
Growth opportunities are available
Seniority level Mid-Senior level
Employment type Full-time
Job function Marketing and Sales
Industries Industrial Machinery Manufacturing

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