Media Planner

GP Generate is seeking a Media Planner to join our growing team. In this role, you will serve as a key strategic partner supporting high-profile Automotive Brands, leading full-funnel, multi-channel media efforts across digital, online video/CTV, programmatic, paid social, paid search, TV, print and experiential media. You will help develop smart, data-informed media strategies, bring creative ideas to life, and ensure campaigns deliver measurable results. This role supports both General Market and Multicultural initiatives at the Tier 2 and regional levels, including Asian-focused campaigns and in-language media placements, with opportunities to collaborate on audience strategy and learn best practices for multicultural media planning. This is a full-time, hybrid position based in our Mar Vista office (90066), with 2–3 in-office days per week. Key Responsibilities Partner with the media strategy team to develop and implement media objectives, cross-channel strategies, and tactical plans grounded in research, insights, and performance data Conduct and manage research to support audience understanding, competitive positioning, and strategic recommendations, including general market and multicultural initiatives Identify new opportunities, media partners, and platform innovations that can enhance performance, scale reach, or support brand storytelling Understand and balance nuances between different key markets/accounts Translate business objectives into media investment recommendations including budget allocation, channel role and flighting strategies Support planning and collaboration across core digital investment channel teams, including paid social, programmatic display/video, and SEM Coordinate with investment and analytics teams to define KPIs, benchmarks, and testing frameworks for each campaign Monitor campaign performance and partner with internal teams to deliver reporting, insights, and optimization recommendations. Track budgets, maintain up-to-date documentation, and support monthly billing and reconciliation. Manage and execute campaign setup across markets and accounts Compile and analyze performance data to inform campaign strategies and optimizations Participate in client meetings to present media strategies and partner with client marketing teams and partners across strategy and creative Collaborate with internal teams, including programmatic, paid social, paid search, analytics and production, to ensure media plans are executed effectively and campaigns are optimized toward performance and brand goals Maintain internal status documents and ensure team communication is clear, timely and accurate Manage up and down effectively, ensuring clarity of priorities, deliverables, and timelines Meet with media partners to evaluate new opportunities and vet platform capabilities Team Development Support and mentor Assistant Media Planners, guiding them on best practices in planning, research, and campaign execution Requirements 1+ years of experience in media planning, buying, or strategy (agency experience preferred) Understanding of digital media, including programmatic principles and campaign reporting fundamentals Ability to identify meaningful KPIs and translate performance into actionable insights Experience with Automotive, Luxury Automotive, or Multicultural and In-language Media Planning is a plus, but not required Strong foundation in budget management, pacing, and billing processes Highly organized with excellent attention to detail and time-management skills Ability to manage multiple campaigns, timelines, and budgets simultaneously in a fast-paced environment Proactive, curious, and eager to learn emerging ad technology and industry trends Proficient in Microsoft Office (Excel, PowerPoint, Word), Google Suite, and Slack Familiarity with research tools such as MRI/Simmons, MediaRadar, Kantar, and eMarketer is a plus Strong written, verbal, and presentation communication skills Bachelor’s degree in Marketing, Advertising, Communications, Business, or related field Must be authorized to work in the U.S. without sponsorship Pay and Benefits $55,000-$65,000 per year (DOE) Medical, Dental, Vision and 401k Matching #J-18808-Ljbffr